Company Description and SWOT Analysis

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Document Instructions

Delete the instructions in red before submitting the assignment!

Due: Week 3, worth 125 points

Length: The assignment should be 3 to 5 pages, excluding title page and reference page

· Review the description of this assignment in Canvas and use the tips provided along with this template to help you write.

· Be sure to review the For-Profit Startup Company Guidelines

· Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper.

· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.

Notes:

· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.

· Use SWS format. You must respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12.

· The references must be on a separate page at the end of the paper.

Company Description and Mission Statement

· Specify the company name and explain why you think it is a good name for your business.

· Describe the product or service your company is selling and provide a list of the options offered. (see week 1 discussion)

· Provide the final version of your mission statement in quotation marks to include the 3 required components: what you do, how you stand out, and your core values (you worked on this in week 1 discussion).

· Be sure to check the feedback provided by the instructor as a reply to your week 1 discussion post in week 1 discussion thread and make changes as needed. Check the suggestions made by other students as well.

Trends in the industry

· Research at least three trends in your specific industry, focusing on your particular type of product or service you sell.

· Describe the three trends and cite your sources.

· Provide industry information such as the size and growth rate for the overall industry and for the specific product or service on which you are focusing and any other relevant industry information.

Search the Strayer Library, industry associations, and reliable websites for recent data

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Strategic Position

· Choose one strategic position from the text (pages 146-147) and discuss why you believe this would be the best position for your chosen company.

· Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.

Distribution

· Describe the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues. Are you attempting to sell online or as a subscription?

· Provide the rationale for your chosen distribution method (s).

SWOT Analysis

· Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in the week 2 discussion. Be sure to read the feedback provided by the instructor and adjust as needed.

· Summarize the key learnings from your matrix (the takeaways from this analysis) in a few paragraphs under the matrix. For example, you can explain your greatest strengths and how these can be used to pursue the opportunities you identified or to mitigate some of the threats. You can discuss some of the opportunities. You can also discuss your plans to minimize some of the weaknesses, etc. Be specific and avoid generic information.

Strengths 1. 2. 3. 4.	Weaknesses 1. 2. 3. 4.
Opportunities 1. 2. 3. 4.	Threats 1. 2. 3. 4.