BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES

EXTERNAL AND INTERNAL ENVIRONMENTS ASSIGNMENT 1

External and Internal Environments Assignment 11

Week 6 External and Internal Environments Assignment

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BUS499 Business Administration Capstone

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Week 6 External and Internal Environments Assignment

Apple Inc. is a famous company known for manufacturing electronic and digital devices. The firm enjoys deep and firm roots in informatics and computing markets due to the quality of the services and products they have made available in the market for quite some time. Existing segments in Apple have guaranteed continued improvements in innovation and provision of the right business offers, like sponsoring students, which have positively impacted the innovation that the firm is enjoying. This has further made it possible for organizations to expand their investments.

General Environment

Two highly ranked segments in Apple. Inc companies are technology and social segments. The two are responsible for the company's growth.

Segment 1

Reliance on technology is a fundamental component that facilitates the creation of the appropriate demand and innovation growth. Technology has also enabled the firm to create a versatile market full of business growth opportunities. PESTLE analysis of Apple reveals that technology in the company plays a vital role in creating a growth opportunity (Chen & Ann, 2016). The form facilitates cloud-based services and supports partnering organizations by empowering them to attract more customers and improve sales.

Segment 2

Apple has perceived social media as one of the essential tools for the firm's overall growth. Increased utilization of social media platforms has made people available and significant targets for technology-based companies. The increased accessibility to social media platforms serves as an opportunity for Apple Inc. to grow and increase the revenue that is being adopted. External social factors' growth is related to smartphones' vigorous grones, which are among the top-selling devices in Apple companies (Chen & Ann, 2016). Complete dependence on already developed and advanced structure creates loopholes through which Apple sells its products while creating considerable popularity.

Five Forces of Competition

The Five forces' purpose is to assist an organization in examining the possibilities of flourishing in an industry. The assessment allows an organization to select forces that will serve as an advantage and the ones required to be worked on to remain relevant in the industry. To some extent, existing frameworks in apple were established due to responding to economic powers in place. The five forces are in line with the external factors impacting Apple.

Force 1

Apple Inc. goes through genuine contentious. This force dwells on the power that the effects of competitors have upon the organization. For Apple's case, the effects depend on reliance on external factors that are high forcefulness, minimum trading expenditures, and minimal partitioning in business tasks (Chen & Ann, 2016). Apple faces stiff competition from other companies like LG and Samsung. The mix with external forces within the organization triggers external and genuine rivalries from other firms within the industry.

Force 2

Threats from new entrants significantly impact the survival of Apple Inc. This section sought to illustrate the believability that a new firm entering the market will create. For the novel companies entering the market, the organizations tend to apply moderate forces, which will help the firm break-even and meet the high capital requirements. Apple is a well-developed company. Therefore establishing an enterprise that will fight Apple Inc. calls for too high capital investments.

Future Improvements

According to the model, the reputable companies in the industry tan compete with Apple Inc. This makes the threats of new entrants moderate. In light of the illustrations made, Apple Inc will be required to implement strategies to remain at the top and continue generating necessary revenue. The firm has an advantage because it has never been affected by substitute threats.

Greatest External Threat

Rivalry impersonations are the most significant external threat that results in increased costs in various countries. Exceptional threats come from Apple's immediate competitors like Samsung, who equally have high technology capabilities. This implies that they can equally win over the market and make the necessary products available for the customers. Based on the assessment of the SWOT analysis of Apple Inc., the company must rely on the basic standards of the company. The management ought to be visualized more immense opportunities with novel standards considering the issue of technology and trends of the industry. The firm is facing copyright threats. The rising number of competitors makes the threats substantial.

Greatest Opportunity

Most significant opportunity for Apple is the capacity to oversee the development of the competitor's apportionment. Embracing the transport framework will allow the organization to quickly reach more customers, making the products more available when compared to other competing firms. This positively impacts the growth of the company.

Strengths and Weaknesses

Apple is among the top trending brands across the globe. The organization's strengths are introducing new products into the market to meet the market needs. Customers' needs are always dynamic, and they can change over short periods. Apple's framework has rapid product development strategies. In this light, developing a product to meet the needs of the user remains an advantage. This capability also makes the firm viable in the market.

The company's weakness is particularity. For example, the company is very selective about the people to endorse new products in the market. Although such moves might be advantageous to the organizational performance, the firm suffers inadequacy in remaining in line with current technology and meeting its needs.

Strategy or Tactic

Internal and external elements revealed from Apple's SWOT analysis affirmed that Apple has fundamental qualities responsible for addressing hierarchical shortcomings. The firm can choose to utilize these capabilities to downgrade any new entrant in the market, minimizing any possible competition that they might suffer (Dobbs, 2014). Explanation from the second segment above reveals that the company can facilitate progression feasibility. The firm can utilize its strong brand name and reputable nature of their products to increase the possible sales that can be made. The reputable brand name can help the organization quickly start relationships with other organizations and enjoy the benefits of business partnerships.

Resources, Capabilities, and Core Competencies

The capacities of Apple Inc. and the company's resources are usually assessed by the net worth, imitability, and irregularity factors. The organization ventures into novel strategies and frameworks that support overall organizational growth. Apple Inc. comprises of excellent human resources. "The organization's comprehensively well-known brand is the Centre competency since it is unfamiliar, troublesome and essential to impersonate, and the organization is composed around the brand used as an uncompromising quality" (Hitt, Ireland, and Hoskisson, 2020)

Sources

Chen, C. M., & Ann, B. Y., 2016. Efficiencies vs. importance-performance analysis for the leading smartphone brands of Apple, Samsung, and HTC. Total Quality Management & Business Excellence, 27(3-4), 227-249. Retrieved from https://doi.org/10.1080/14783363.2014.976937

Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and Cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning. Retrieved from https://books.google.com/books?hl=en&lr=&id=gc84CgAAQBAJ&oi=fnd&pg=PP1&dq=Hitt,+Ireland,+%26+Hoskisson.+2020.+Strategic+management:+Concepts+and+Cases:+Competitiveness+and+globalization+(13th+ed.).+Mason,+OH:+South-Western+Cengage+Learning&ots=pLZm19-blX&sig=7ChuWTgYDWnvexLhqRL9awRFlSs

Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: A set of industry analysis templates. Competitiveness Review, 24(1), 32-45. https://www.emerald.com/insight/content/doi/10.1108/CR-06-2013-0059/full/html