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cf_BUS499_week10_Assignment_4_Template.pptxHow to Use This Template
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BUS499 Capstone
Assignment 4
Karla Davis-Sanchez
Hello my name is Karla Davis-Sanchez and I will be presenting you all with a PowerPoint presentation that will discuss Starbucks Corporation. It discusses Starbucks SWOT analysis that will explain Starbucks strengths, weaknesses, opportunities, and threats. I will discuss a strategy outline that will explain how this corporation can capitalize from these strengths and opportunities and minimize the company's weaknesses and threats. Discuss the various levels and types of strategies Starbucks can use to maximize competitiveness and profitability. Outline a communications to make said strategies known to our stakeholders. Ending with, assessing Starbucks efforts to be a responsible corporate citizen while determining the impact these efforts does or does not have on the firm's bottom line. At the end if there are any questions please do not hesitate to ask and finally thank you for your time!
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SWOT Analysis of Starbucks
| Strengths Strong brand image. Its many acquisitions. | Weaknesses Imitable products. High pricing. |
| Opportunities Business diversification. Product specification. | Threats Competition with low-cost coffee sellers. |
The following information was obtained through research, and this is what came up of Starbucks SWOT analysis. Starbucks has many strengths but its biggest our its strong brand image and its many acquisitions. Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
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SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths and opportunities
Insert another bullet describing the strategy to capitalize on strengths and opportunities
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
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SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses and threats
Insert another bullet describing the strategy to minimize weaknesses and threats
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.
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Competitiveness Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize competitiveness
2nd bullet point of levels and types of strategies to maximize competitiveness
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.
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Profitability Strategy
Profitability
1st bullet point of levels and types of strategies to maximize profitability
2nd bullet point of levels and types of strategies to maximize profitability
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.
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Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.
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Communications Plan
Profitability Strategies
1st bullet point on the plan to communicate the profitability strategies to stakeholders
2nd bullet point on the plan to communicate the profitability strategies to stakeholders
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
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Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s bottom line – specific example
2nd bullet point on the impact the efforts have on the company’s bottom line – specific example
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.
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References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.
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