Evaluating Online Platforms and Your Social Media Presence

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cf_BUS210_WK8_checklist.docx

BUS210: Week 8 Activity

Evaluating Online Platforms and Your Social Media Presence

Social Media Platform Evaluation and Personal Use Checklist Instructions

Use this checklist to evaluate social media platforms and audit your own personal use of social media.

Think about your personal brand as you complete this checklist and use the results as support in your reflection.

Feel free to change the headers and add rows if necessary.

This checklist will NOT be submitted. It is to be used like a worksheet to gather information to support the reflection, which will be submitted for a grade.

Questions 

Twitter 

Facebook 

Instagram 

YouTube 

TikTok 

LinkedIn 

Which of these platforms do you use and why? What is your goal? How do most other people utilize these platforms? 

 

 

 

 

 

 

Who is your audience? What would they like to see? How can you modify your strategy on this platform to offer a better message to your audience? 

 

 

 

 

 

 

How do you engage and interact? Does it reflect your personal brand? 

 

 

 

 

 

 

Are the images and messages you convey consistent? If not, how could you improve? Look at your profile photo(s), images, and videos you have posted, comments, etc. ( Tip: think of your social media profiles like online business cards) 

 

 

 

 

 

 

Are any of these platforms useful for your career or other long-term goals? 

 

 

 

 

 

 

Do you have any of the following in your online profiles?

Inappropriate photos 

Drinking or drug use 

Bad-mouthing coworkers/employers 

Bad grammar/spelling

Discriminatory comments 

Confidential information (especially related to a current/past employer) 

Political comments/views 

If you have any controversial or inappropriate information on your profile, either delete the post (preferred) or set the setting for that post/picture to private.

 

 

 

 

 

 

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