Assessment 2: Feasibility and Competitive Analysis for New Venture

Introduction

(1) Macro Environment Analysis.

· Relevant Factor/Force #1.

· Relevant Factor/Force #2.

· Relevant Factor/Force #3.

· Relevant Factor/Force #4.

· etc.

(2) Value Proposition.

· Subheading #1 (matching specific issue)

· Subheading #2 (matching specific issue)

· etc.

(3) Main Customer Segments

· Customer Segment #1.

· Customer Segment #2.

· etc.

(4) Competitive Analysis

· Direct competitors.

· Differentiation Strategies Address Direct Competitors.

· Indirect competitors.

· Differentiation Strategies Address Indirect Competitors.

· Threat of New Entrants.

Summative Assessment

Conduct a feasibility and competitive analysis to ascertain the viability of your proposed new venture and determine if it will have sufficient likelihood of success. Draft a 5–6 page report that: (1) analyzes the macro environment affecting your venture's industry, (2) specifies the value proposition, (3) identifies the main customer segments, and (4) conducts a competitive analysis for your new venture.

Your paper must cover the following:

Macro Environment Analysis

Determine how attractive the industry is/will be in which your new venture will operate. Identify opportunities, threats, and risks. Evaluate potential niche(s) in the industry your new venture can profitably focus on. Cover at least four of these factors:

· Economic forces.

· Socio-cultural forces.

· Technological forces.

· Demographic forces.

· Political and legal forces.

· Global forces.

Value Proposition

Explain why customers will purchase your product(s) or service(s). Are you providing new value or solving a problem for your customers? Are you helping them save money, time, et cetera? Questions to consider:

· Will the product or service provide new or unique designs, features, or functionality?

· Will the product or service help your customers save time?

· Will the product or service improve the lives of your customers?

· Will the product or service solve a particular problem that customers currently face?

· Will the product or service add value to existing product/service?

· Will the product or service optimize resources or reduce waste?

Main Customer Segments

What is the key target market?

· What are the main customer segments?

· What are the demographic characteristics of each customer segment?

Competitive Analysis

Identify direct competitors.

· What differentiation strategies will address direct competitors?

· Identify indirect competitors

· What differentiation strategies will address indirect competitors?

· Consider the potential threat of new entrants in your industry.

1

2