Community Engagement Marketing Strategy
shakithachase
CETMarketingStrategyApril2020FinalDraftApril2020.pptxmarketing strategy for CentER for Employment Training
Introduction
The aim of this marketing strategy is to recruit 300 students per year.
Fundamentally, the strategy focuses on:
Creating awareness for the training offered.
Provide sufficient information about Center of Employment Training (CET) and the benefits it offers.
Provide easy access to application platform
The basic model of the recruitment strategy is, first, to provide sufficient information about Center of Employment Training fundamentally to catch the attention of the potential candidates. Ones the attention of the right candidates is attained, applicants are guided on how to make applications.
2
Center of Employment Training (CET) Branding (Site content)
Before starting the exercise of reaching out to potential applicants focus on:
Customize the outlook of the CET website to provide all the information that the potential applicants need.
Mention all the trainings provided, the benefits, and share success stories.
Make the website user friendly to improve applicants’ interaction with the website.
Open CET social media pages.
CET needs customized Facebook, Twitter, and Instagram pages and work on having as many followers as possible.
The purpose of customizing the organization’s website and social media pages is evoking the organization’s overarching vision and establishing a brand that is easily recognized.
3
Make content mobile friendly
Today, most online content are accessed through mobile phones.
Facebook, Twitter, and Instagram are mostly accessed through mobile phones.
Post most of the CET content on social media platforms.
Always refresh content and monitor what the followers are saying about it.
Search engine Optimization
Work out on ensuring the website and social media pages are easily visible in search engines
Make the website and social media pages to be easily accessible through:
Paid advertisement campaigns
In-house search engine optimization
Hire a specialist in search engine optimization
After successful customization of the website and social media pages work on attracting significant online traffic on the websites and social media pages through search engine optimization (SEO).
It ensures that the website and social media pages easily show up in social search engines when the keywords or phrases are used.
5
Building a Target Audience Profile
Segment target candidates.
Each of the hands-on training offered by CET should be positioned differently.
Requirements for potential applicants to be discussed comprehensively.
Training details to be covered.
Benefits of the training to be explored in details.
Building effective audience profile can be achieved by using modern tools such as the one offered by SAP.
Recently, SAP introduced the candidate relationship management tool to offer recruitment solutions.
6
Attract potential applicants to the Recruitment Page
1. Leveraging the Power of Social Media
The best approach to connect with applicants will be through social media.
Social media offers several free tools to reach thousands of potential candidates in minutes.
Social media is also the most effective way of sharing a clear, accurate, and captive image for the recruitment exercise.
It provides a free interactive platform to share views and engage with applicants and convince them to apply.
Attract potential applicants to the Recruitment Page
2. Advertising
Use different channels to advertise what CET is offering.
Job posting sites provide a good source of traffic.
Advertisement on the official website is essential.
As potential applicants to spread the opportunities by word of mouth.
Attract potential applicants to the Recruitment Page
3. Lead Capturing
It helps in getting potential applicant’s contact details.
Email addresses are the most useful.
Details of opportunities offered by CET are sent to the potential applicants.
Applicants are invited to apply.
Effective Customer Care Services
The website and social media pages will provide CET’s contact details.
Potential applicants will be contacting the organization through the contacts.
Professional customer care representative will be put in place 24/7.
Serve customer requests and encourage them to apply
Follow Up System
Establish a unit with the responsibility of making follow up.
Serve applicants who had difficulties in completing applications
Follow up on potential applicants who contacted the customer care but did not proceed to apply.
Inform successful applicants on what follows thereafter.
