Community Engagement Marketing Strategy

With this plan we will:

· Set goals to lead the way

· Defining the audience

· Generating ideas

· Create engaging and evocative content

· Adapt content to different mediums

· Reach and communicate to our target audience

Develop Visible Experts

· Community Engagement Manager

· Staffing Consultant

· Recruiter

I. Develop a Strategy. Consider your candidate’s potential niche, their target audiences and the tools you’ll be using to increase their visibility.

II. Build Their Infrastructure. This refers to the basic marketing materials and online tools your candidate will need to get your campaign started. Professional headshots and bios, a strong website, a clear presence on social media platforms and a speaking engagements page are all good places to start.

III. Develop Their Personal Skillset. Address the areas that need improvement, and help your candidate slowly add new skills into their routine to make them as well rounded as possible.

IV. Grow Our Expert Brand. Create content and put it out there. Use a mix of different mediums and approaches to reach as much of your target audience as possible.

V. Track and Adjust. Examine what works and what doesn’t and change what needs changing. Review a variety of metrics from your different channels to get a full picture of how your candidate’s star is rising within your industry.

· Cultivate Prestigious Partners

· Help Them Help You. Just as in any relationship, if only one side is positioned to win, your partnership won't progress very far

· Prioritize

· Nurture the Relationship and Don't Compete

· Avoid Exclusivity and Keep Exit Options Open

· Seek High Profile Clients and Case Stories

· See CET stories

· New CET stories

· Dominate the Social Media Space

· Connect with CET Marketing team

· FB

· IG

Strategies for recruitment goals

I. Characterize the audience

· Establish partnerships to attract veterans and to expand multicultural outreach

· Identify and collaborate with faith-based organizations for community outreach and to recruit potential students

· Establish a presence at DMV, DCS, and the unemployment offices

· Coordinate CET hosted events

II. Strategy for street outreach

· Signage in front of SOME CET

· Outside tableting

· Canvasing local business, community centers, churches etc. (as needed)

· Flyer Distribution

III. Strategy for student and alumni referral

· Current students and alumni students may receive up to $50.00 for referring new students ($25.00 for a new student completing orientation and $25.00 once the student complete the probationary period).

IV. Strategy for public awareness

· Paid media campaigns

· Metrobus

· Bus shelters

· Radio ads

· FB ads

· Print ads

· CET branding materials

· Purchase and distribute SWAG wear and incentive during outreach activities, CET hosted events, and alumni and student give-a-ways

· Publishing an article of a student monthly on SOME FB