Week 1: Student Response and Assignment

ThursdayAug 9 at 6:59pm

Manage Discussion Entry

“Two way” conversation has changed the roles of news media by making the media think harder on ways to capture their audience. Consumers have taken the power from the traditional news media. “Personal two-way media devices such as smartphones and tablets give consumers the ability to connect directly with each other.” (Husni, Wegner & Price, 2016). This new technology had made it easier for the consumer to get the stories first or make it where they get the news story before it hits any kind of news station. With the rise of smartphones and tablets, news media has to take nontraditional routes to gain power back from the consumers.

The consumers ability to generate news media content impacted the roles of mainstream news media because it made it change the way they had to do things. Consumers redefined the way that everything had to be done especially with the rise in technology that allowed consumers to be there first to get news stories, have everything that they needed immediately from their phone, and the ability to talk to each other about it as soon as it happened on Facebook and other forms of social media. The news media has taken the information that they have learned from the consumers and social media and used it to create User Generated Content (UGC). This way they can use the information provided by the consumers in their news stories. The most popular UGC is CNN’s iReport, where consumers load stories that they think are important and load them to the website.

Resource

Price, H., Husni, S. A., & Halpern Wenger, D.R. (Eds.). (2016). Managing today’s news media: Audience first. Los Angeles, CA: CQ Press.