CB U4 IP
Clifford Lee
CBU4IP.pptxIP 4: Linking Personal Motivators to Acceptance
Section 1: Why Do I Buy?
An analysis of the societal group, and cultural influences of a product. (db unit 1: 2)
An analysis of your buying attitude and its influence on consumer buying processes.
How Does Katz Apply to You and the product you select? (new, unit 4)
Explain How You Can Change an Attitude of the product. (new, unit 4)
Section 2: Effective Advertising and Communication
An analysis of different advertising appeals (IP 2)
An analysis of how the brand (used in IP 2) can get your attention quickly and effectively to make you a lifelong customer? (new, unit 4)
Critique of an ad, in reflecting your motives, and provide detailed suggestions about how to make the ad more effective. (IP 2)
IP 4: Linking Personal Motivators to Acceptance, Cont.
Section 3: What Can I Buy? My Psychographic Profile
My psychographic profile; how to reach your segment; and, examples of two or three marketing strategies that can effectively be based on it. (IP 3)
Section 4: My Likes and Product Preferences
How do my psychographic qualities and motivations, attitudes, qualities of effective communications (ads/web pages) draw me to certain products? … Select Two and show how they are integrated (IP 2, IP 3, new)
Car: psychographic qualities and motivations; attitudes; qualities of effective communications; purchase decisions
Education: psychographic qualities and motivations; attitudes; qualities of effective communications; purchase decisions
Technology: psychographic qualities and motivations; attitudes; qualities of effective communications; purchase decisions
IP 4: Linking Personal Motivators to Acceptance, Cont.
House: psychographic qualities and motivations; attitudes; qualities of effective communications; purchase decisions
Food and beverage: psychographic qualities and motivations; attitudes; qualities of effective communications; purchase decisions
News: psychographic qualities and motivations; attitudes; qualities of effective communications; purchase decisions
