Consumer Profile- Apple Products

Criteria

Levels of Achievement

Content 70%

Advanced

Proficient

Developing

Not present

Product/Service

10 to 9 points

Content includes a detailed description of the selected existing product/service and its brand.

8 to7 points

Content includes a basic description of the selected existing product/service and its brand.

6 to 1 points

Content includes a description of either the product/service or brand, but not both. Content needs more detail.

0 points

Demographics

20 to 18 points

Content includes a detailed description of age ranges, level of education, income ranges, location(s), skill level(s), and other relevant demographics for one segment of the target market.

17 to 14 points

Content includes a basic description of age ranges, level of education, income ranges, location(s), skill level(s), and other relevant demographics for one segment of the target market. More details are needed.

13 to 1 points

Content includes a description of demographics, but either has missing components or the content is focused on the target market at large, rather than one segment.

0 points

Psychographics

20 to 18 points

Content includes a detailed description of AIO statements and VALS or PRIZM for one segment of the target market.

17 to 14 points

Content includes a basic description of AIO statements and VALS or PRIZM for one segment of the target market. More details are needed.

13 to 1 points

Content includes a description of psychographics, but either has missing components or the content is focused on the target market at large, rather than one segment.

0 points

Behavior Patterns

20 to 18 points

Content includes a detailed description that includes shopping behavior, consumer research behavior, product/service use, product disposal, post-purchase behavior and customer loyalty. The content focuses on one segment of the target market.

17 to 14 points

Content includes a basic description that includes shopping behavior, consumer research behavior, product/service use, product disposal, post-purchase behavior and customer loyalty. The content focuses on one segment of the target market. More details are needed.

13 to 1 points

Content includes a description of behavior patterns, but either has missing components or the content is focused on the target market at large, rather than one segment.

0 points

Structure 30%

Advanced

Proficient

Developing

Not present

Structure & Length

10 to 9 points

The submission includes at least 1000 words, utilizing at least 5 peer-reviewed articles. The submission should have a title page, abstract, introduction section, a conclusion, and a reference page.

8 to7 points

1 of the following criteria is not met: The submission includes at least 1000 words, utilizing at least 5 peer-reviewed articles. The submission should have a title page, abstract, introduction section, a conclusion, and a reference page.

6 to 1 points

2 or more of the following criteria are not met: The submission includes at least 1000 words, utilizing at least 5 peer-reviewed articles. The submission should have a title page, abstract, introduction section, a conclusion, and a reference page.

0 points

Sources

10 to 9 points

The submission utilizes at least 5 peer-reviewed articles, relevant to the content/topic.

8 to7 points

The submission utilizes 3-4 peer-reviewed articles, relevant to the content/topic.

6 to 1 points

The submission includes 2 or fewer peer-reviewed articles relevant to the content/topic.

0 points

APA Format

10 to 9 points

The paper adheres to current APA format without errors or 1 minimal error including a title page, abstract, citations (parenthetical or in-text), and reference page.

8 to7 points

The paper uses APA format but has 2-3 errors including a title page, abstract, citations (parenthetical or in-text), and reference page.

6 to 1 points

The paper has 4 or more APA errors.

0 points