Business Analytical Report

Performance Dimensions

N/A

Not Met

Met

Exceeds

Comments

Organization (OABC)

Opening gets attention, provides context, and introduces topic; agenda previews content; body discusses content in smooth flow; closing summarizes and concludes

Paragraphs limited to discussing one topic per paragraph ; transitions and flow between paragraphs is smooth

Content

The content of the document is relevant; information meaningful

The document is developed with adequate support (through reference to research, inclusion of examples, demonstrating critical thinking)

The content is accurate and appropriate for genre (e.g., memo, report), with insightful analysis

Style

The writing is clear and concise; wordiness avoided

Overused, trite phrases, clichés, and slang are avoided

The style is appropriate to the intended audience and purpose

Proofreading

The grammar and spelling are correct (proofread)

Punctuation—comma usage, capitalization, etc.—used correctly

Format (headings, art, typography, & spacing)

Visual appearance is professional and appropriate for type of written document; information is reader friendly

Good use of font , margins , spacing , headings , and visuals

Citations (if applicable)

Sources are appropriately referenced and cited (using APA, Chicago, MLA)

The document is original work with no plagiarism