Media Effects

Media

’

s Effects: Multimedia Project

Levels

of

Achievement

Criteria

Excellent

"A"

Acceptable

"C"

Does

Not

Meet

Req.

"F"

Multi

-

media

component:

Thesis

/

Claim

20

Points

Thesis

or

main

claim

/

purpose

is

clearly

stated

in

the

multimedia

visual

15

Points

Thesis

or

main

claim

/

purpose

is

stated

in

the

multimedia

visual,

but

may

be

worded

unclearly

or

placed

awkwardly

0

Points

No

thesis.

Multi

-

media

component:

Organization

/

Layout

&

Design

25

Points

Organization

is

logical.

Visual

Elements

(headings,

section

breaks,

etc)

clearly

separate

sub

-

points.

19

Points

Organization

is

logical.

Visual

Elements

(headings,

section

breaks,

etc)

clearly

separate

sub

-

points,

with

2

-

3

minor

issues.

12

Points

Organization

is

very

illogical,

making

it

hard

to

interpret

the

argument

Multi

-

media

Component:

Evidence

&

Sources

25

Poin

ts

4

sources:

at

least

two

scholarly

sources;

all

sources

of

good

quality.

Uses

a

variety

of

source

material

to

support

claim.

Sources

logically

cited

on

the

multimedia

project.

All

evidence

enhances

claims.

19

Points

4

sources:

at

least

two

scholarly

sources;

all

sources

of

good

quality.

Sources

cited

on

the

multimedia

project.

Evidence

somewhat

enhance

s

claims.

8

Points

No

scholarly

sources

OR

fewer

than

required

total

sources

used.

Justification:

Organization

15

Points

Justification

is

organized

logically,

including

an

introduction,

thesis

or

purpose

statement,

topic

sentence

-

driven

paragraphs,

and

a

conclusion.

11

Points

3

-

4

minor

issues

with

organization.

5

Points

No

established

organizational

pattern.

Justification:

Content

30

Points

Defends

the

design,

content,

and

argument

(ethos,

logos,

pathos)

decisions

made

in

visual.

Considers

how

these

choices

fit

the

rhetorical

situation

(rhetor,

audience,

message,

context)

of

the

argument.

20

Points

3

-

4

areas

related

to

justifying

the

design,

content,

and

argument

could

be

more

clear

or

more

thoroughly

discussed.

10

Points

Justification

severely

underdeveloped.

Whole

Project:

Grammar

20

Points

No

grammatical

errors

15

Points

3

-

4

grammatical

errors

9

Points

Grammatical

errors

impede

meaning.

Student

needs

to

seek

outside

help

in

grammar.

Justification:

Works

Ci

ted

or

References

15

Points

0

errors

in

MLA

or

APA

entries.

11

Points

2

-

3

minor

errors

in

MLA

or

APA

entries

6

Points

No

references

provided

OR

not

in

MLA

OR

APA

Media’s Effects: Multimedia Project

Levels of Achievement

Criteria Excellent "A"

Acceptable "C"

Does Not Meet Req. "F"

Multi-media

component:

Thesis / Claim

20 Points

Thesis or main claim / purpose is clearly

stated in the multimedia visual

15 Points

Thesis or main claim / purpose is stated in the

multimedia visual, but may be worded unclearly

or placed awkwardly

0 Points

No thesis.

Multi-media

component:

Organization /

Layout & Design

25 Points

Organization is logical. Visual Elements

(headings, section breaks, etc) clearly

separate sub-points.

19 Points

Organization is logical. Visual Elements

(headings, section breaks, etc) clearly separate

sub-points, with 2-3 minor issues.

12 Points

Organization is very illogical, making it hard to

interpret the argument

Multi-media

Component:

Evidence &

Sources

25 Points

4 sources: at least two scholarly sources;

all sources of good quality. Uses a variety

of source material to support claim.

Sources logically cited on the multimedia

project. All evidence enhances claims.

19 Points

4 sources: at least two scholarly sources; all

sources of good quality. Sources cited on the

multimedia project. Evidence somewhat

enhances claims.

8 Points

No scholarly sources OR fewer than required total

sources used.

Justification:

Organization

15 Points

Justification is organized logically,

including an introduction, thesis or

purpose statement, topic sentence-driven

paragraphs, and a conclusion.

11 Points

3-4 minor issues with organization.

5 Points

No established organizational pattern.

Justification:

Content

30 Points

Defends the design, content, and

argument (ethos, logos, pathos) decisions

made in visual. Considers how these

choices fit the rhetorical situation

(rhetor, audience, message, context) of

the argument.

20 Points

3-4 areas related to justifying the design,

content, and argument could be more clear or

more thoroughly discussed.

10 Points

Justification severely underdeveloped.

Whole Project:

Grammar

20 Points

No grammatical errors

15 Points

3-4 grammatical errors

9 Points

Grammatical errors impede meaning. Student

needs to seek outside help in grammar.

Justification:

Works Cited or

References

15 Points

0 errors in MLA or APA entries.

11 Points

2-3 minor errors in MLA or APA entries

6 Points

No references provided OR not in MLA OR APA