mkt

Assignment: Briefs

Category Analysis Brief Here’s what you’ll do Apply the techniques you acquired in Week 2. You will: l Perform and report a market analysis (product/category). l Pick your product or services category using the Market Analysis Brief Topics List handout

on D2L as an imaginative guide.

l Create a table to report your analysis. l Use good craftsmanship in your table’s design and execution.

Here’s what you’ll write l Briefly describe your product service. (one or two sentences) l Describe a Target Consumer Profile for your product/service:

1. Demographic profile (three characteristics) (three bullet points) 2. Purchase Motivation (two motivations) (two bullet points)

Create your table l Three competitors plus your company’s product/service. (Column A) l Three attributes to assess the competitive set. (Columns B, C & D)

l You may choose any evaluative scale you want for each attribute. (Cells) l Write Recommendation to explain your analysis. Discuss one or two key cells that are

important, predictive, or explanatory. l You may use any source for your data including making it up. Data must be plausible and

support your analysis. l Use formatting:

o Font type o Type height o White space: Row height, spacing, flush left indenting, centering data o Bolding labels

Assignment: Briefs

Page length Two pages Your brief may be up to two pages long. While this brief writing assignment is designed to mimic business brief writing, it has a second objective: to demonstrate the scope and depth of the knowledge you gained in this course. Thus, this brief exceeds the one-page business brief standard. Submitting Upload your paper to D2L Submissions.