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· Single Space Aerial #12 Font

· Cover Page - Name - Course - Date

· Company Overview – 3 pages

· External Analysis – 2 pages

· Global Strategy

· Ethical Issue

· Also include a Reference page as your 6th page

Company Overview

Identify CEO aand General Strategy and Vision

Identify Business Model and Idustry (Include quantitave value of Industry)

Assess Company Perfromance over 3 years and Benchmark to 2 additional competitors (Utilizing quantitative numbers and Charts)

3 Pages 33

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External Analysis

At least 2- 3 sentence explanation for each

External Factors

a)

b)

c)

d)

e)………..etc as required

Driving Forces

a)

b)

c)

d)

e)………..etc as required

22 Pages 2 Pages

At least 2- 3 sentence explanation for each

Key Success Factors

a)

b )

c)

d)

e)………..etc as required

Recommended Strategy

Conclude how well your Company is performing and recommend one strategy that would increase your Company’s Competitive Advantage

Global Strategy

How can the company expand its global operations? (Note: such operations may include utilizing global supply chain and/or exploring global markets.)

1 Page

Business Ehical Issues

What are the potential ethical problems the company may face and how the company should address them? (Note: You should focus on one particular issue and provide an explanation)

1 Page