case

Service Life Cycle Analysis

Question 1:

In what phase of the life cycle is Corpnet’s high-speed Internet service? What type of

marketing is suited for this stage?

Question 2:

What are the marketing team at Corpnet and the supporting creative team at Orlando

Bizline?

Question 3:

When do you think the service might decline or the market become saturated?

Question 4:

Do you think the business telephone service is already mature? If yes, what changes

in the market should Corpnet expect over the next two and five years?

Question 5:

Apart from technological upgrades, what can Corpnet marketing do to maintain sales

as both these services mature?

Life Cycle of a Creative Service

Question 1:

Identify and describe the stages of the life cycle for the Web design service.

Question 2:

Explain marketing choices at each stage of the life cycle you identified.