Case Study 4

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Case Study #4

Read the case Stability, Crisis, and Revolution at IBM beginning on page 285 of Chapter 11. After reading the case, answer the following questions in essay format:

1. What external conditions were impetuses for change at IBM?

2. When IBM succeeded at change, the corporate culture supported change by encouraging innovation and a mindset for venturing into new product markets. Please discuss.

3. What was the role of leadership in managing change at IBM?

Prepare your responses in a Word document that is in essay format. Do not simply list and answer the questions.

Essay should be a minimum of 2 pages in length (APA format).

At least two references are required. Please be sure to cite and reference in APA.