Paper

Criteria

Levels of Achievement

Content 70%

Advanced

Proficient

Developing

Not present

Points Earned

Case Analysis Content – Executive summary

5 points

5 to 5 points

Student provides comprehensive overview of entire case study, including all major points and summary of analysis conclusions.

3 to 4 points

Student provides mostly comprehensive overview of entire case study; most major points and summary of analysis conclusions are present.

1 to 2 points

Student provides little to no comprehensive overview of entire case study; some or all major points and summary of analysis conclusions are missing.

0 to 0 points

Case Analysis Content – Existing vision, mission, objectives, and strategies

5 points

5 to 5 points

Provides comprehensive review of existing vision & mission, strategies and objectives. Content creates foundation to conduct additional analysis.

3 to 4 points

Provides mostly comprehensive review of existing vision & mission, strategies and objectives. Content mostly creates foundation to conduct additional analysis.

1 to 2 points

Missing key components of vision & mission, strategies and/or objectives. Content does not create foundation to conduct additional analysis.

0 to 0 points

Case Analysis Content – SWOT analysis

10 points

9 to 10 points

Includes at least 5 points under each heading (Strength, Weakness, Opportunity, Threat). Provides sufficient detail for each point to enable SWOT analysis to tie into strategy formulation. Clear understanding of internal (Strengths, Weaknesses) vs external (Opportunities, Threats) factors demonstrated.

6 to 8 points

Includes at least 3 points under each heading (Strength, Weakness, Opportunity, Threat). Provides sufficient detail for each point. Mostly clear understanding of internal (Strengths, Weaknesses) vs external (Opportunities, Threats) factors demonstrated.

1 to 5 points

Includes 2 points or less under each heading (Strength, Weakness, Opportunity, Threat). Provides little to no detail for each point. Lacks understanding of internal (Strengths, Weaknesses) vs external (Opportunities, Threats) factors.

0 to 0 points

Case Analysis Content – Porter’s 5 Forces

10 points

9 to 10 points

Provides thorough analysis of each of Porter’s 5 factors as it relates to the firm. Provides an impact assessment for each factor (high/medium/low) and supports ranking with analysis.

6 to 8 points

Provides analysis for some of Porter’s 5 factors as it relates to the firm. Provides an impact assessment for each factor (high/medium/low) but greater supporting analysis for rankings is needed.

1 to 5 points

Provides little to no analysis of each of Porter’s 5 factors as it relates to the firm; some of the 5 factors may be missing. May provide impact assessment for each factor (high/medium/low) but provides little to no support for ranking with analysis.

0 to 0 points

Case Analysis Content – Competitive Advantage

10 points

9 to 10 points

Provides comprehensive review of existing competitive advantages for the firm within internal and external environments.

6 to 8 points

Provides mostly comprehensive review of existing competitive advantages for the firm within internal and external environments.

1 to 5 points

Provides minimal review of existing competitive advantages for the firm within internal and external environments.

0 to 0 points

Case Analysis Content – Recommendations of Strategies

15 points

12 to 15 points

Provides very thoughtful, specific and actionable strategies, policies and/or solutions for firm. Recommendations clearly integrate results of prior analysis and external research and address such in plan. Contains original ideas and content.

7 to 11 points

Provides mostly thoughtful, specific and actionable strategies, policies and/or solutions for firm. Recommendations somewhat integrate results of prior analysis and external research and address such in plan. Contains some original ideas and content.

1 to 6 points

Provides little to no thoughtful, specific and actionable strategies, policies and/or solutions for firm. Recommendations have minimal or no integration of results of prior analysis or external research. Contains little to no original ideas or content.

0 to 0 points

Case Analysis Content – Sustainability of Recommendations

10 points

9 to 10 points

Sustainability of recommendations is clearly defined and substantiated. Support (justification) for sustainability clearly integrates results of prior analysis and external research and address.

6 to 8 points

Sustainability of recommendations is somewhat defined and substantiated. Support (justification) for sustainability somewhat integrates results of prior analysis and external research.

1 to 5 points

Sustainability of recommendations lack definition or are briefly referenced. Support (justification) for sustainability is insufficient and provides little to no integration of prior analysis and external research.

0 to 0 points

Case Analysis Content – Evaluation of Recommendations

5 points

5 to 5 points

Provides well developed quantitative and qualitative measures to determine success or failure of outcomes after implementation. Outcomes can be clearly determined via use of these measurements.

3 to 4 points

Provides some quantitative and qualitative measures, but development is lacking to clearly determine success or failure of outcomes after implementation. Outcomes can be somewhat determined via use of these measurements.

1 to 2 points

Provides only one evaluation method – qualitative OR quantitative but not both, or methods do not include either measurement type. Outcomes cannot be clearly determined via use of these measurements.

0 to 0 points

Structure 30%

Advanced

Proficient

Developing

Not present

Points Earned

Format and Grammar

20 points

16 to 20 points

Proper grammar, spelling, and current APA (when appropriate) are used throughout the entire submission. At least 3 scholarly sources were utilized.

9 to 15 points

Submission contains 0 - 2 noticeable errors in grammar, spelling, or current APA format throughout the submission. Less than 3 scholarly sources were used.

1 to 8 points

Submission contains 3 - 4 noticeable errors in grammar, spelling, or current APA format throughout the submission. Less than 2 scholarly sources were used.

0 to 0 points

Paper Length

10 points

9 to 10 points

7 page minimum has been met.

6 to 8 points

Paper meets or is within 2 pages of meeting 7 page minimum.

1 to 5 points

Paper is 3 or more pages short of meeting 7 page minimum.

0 to 0 points

Total

/100