Principle of Marketing case study
murooj aab
Casestudytemplate1-Blackberry.docx
![EFFAT_logo_forms]()
Effat University
Assignment # 2
Fall 2017
College of Business 10 MARKS
|
INSTRUCTOR NAME: Hanen Charni |
||
|
COURSE NAME: MARKETING PRINCIPLES |
COURSE NUMBER: MKT 210 | |
|
NUMBER OF PAGES: 3 |
NUMBER OF QUESTIONS: 4 |
|
STUDENT NAME: |
|
STUDENT I.D.: |
|
Question Number |
Total Marks |
Marks Obtained |
|
Summary |
1 |
|
|
Q1 |
3 |
|
|
Q2 |
3 |
|
|
Q3 |
3 |
|
|
TOTAL |
10 |
|
CASE SUMMARY ( 1 MARK)
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
Q1. Analyze the decision process buyers of a typical push email device go through before purchasing the devices? (3 MARKS)
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
Q2. Apply the concept of aspirational groups to the BlackBerry brand. Should marketers have boundaries with regard to this concept? (3 MARKS)
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
Q3. Explain how both positive and negative consumer attitudes toward a brand like BlackBerry might develop. How might someone’s attitude toward Blackberry change? (3 MARKS)
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------------------
Page 3 of 3
Testing Center AA.038.1.06.FRM.NOV2008
