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CASESTUDYSUPPORT-task1-3.docx

CASE STUDY RELATED TO CONSULTING SERVICES

ZITROLOGISTICS, is one of the most innovative International Logistics companies in Sout Africa.

But for the last 3 years sales have being declining at an average rate of 23% interannually and commercial development is not happening.

The CEO of the company knows the company has basically 3 problems to manage in that sense:

· Sales Management team needs to be rebuilt

· Commercial Strategy need to be redefined

· Commercial processes need to be established(there is none)

· A CRM or similar control technology tool needs to be implemented so to have control over the sales team and customers

With this is mind and the instructions from your course site, as a consultant help the CEO of ZITROLOGISTICS to acquire and implement your solutions in his company.