strategy management:Disruptive Innovation, AI, Blue Ocean Strategy, Disuption

Coursepack URL:  https://hbsp.harvard.edu/catalog/course/772483 Title is : DRIVING THE FUTURE: HOW AUTONOMOUS VEHICLES WILL CHANGE INDUSTRIES AND STRATEGY

· Please note that the additional case information is provided in UNIT 9

· Deadline - Dec 12th, 10 pm

The case has proved to be well suited to a discussion of any or all of the following topics: 1. Value innovation (Blue Ocean Strategy, Six-Paths Framework, Kim & Mauborgne's ERRC framework, Kim & Mauborgne's Strategy Canvas); 2. Technology innovation, disruptive innovation (How do firms respond to new technology?); 3. Fundamentals of industry change.

Class analysis 2 - Disruptive Innovation, AI, Blue Ocean Strategy, Disuption

DRIVING THE FUTURE: HOW AUTONOMOUS VEHICLES WILL CHANGE INDUSTRIES AND STRATEGY

Read the case and critically analyze the below questions;

 1. Choose an industry you understand and explain how autonomous vehicles might impact the industry, Think about a "to-be" new opportunity that AVs enable and briefly explain your idea using Kim and Mauborgne's Eliminate- Reduce-Raise- Create Grid.

2. Is autonomous driving technology a Blue Ocean opportunity? Why or why not?

3. Use AV to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.

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Supplementary materials and companies to investigate and use;

1. Book:  free pdf:  Kim, W. C., & Mauborgne, R. (2014). Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press.  

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