| Case-Study Grading Rubric |
| Evaluation Dimensions |
Performance Rating |
Score |
|
| Beginning |
|
|
| Competent |
Accomplished |
|
| 1 2 |
3 4 |
5 6 |
| Case-Study Component Areas – Grading Criteria |
| Identification of Issues |
Does not recognize the problems or issues of the case, or identifies problems and issues that are not based on facts of the case; displays little understanding of the issues, key problems, and the company’s present situation and strategic challenges; executive summary does not present a clear overview of the case issues; main points are not outlined, or cannot be understood |
With a few exceptions, identifies and outlines the principal problems and issues in the case; demonstrates an acceptable understanding of the company’s issues, current situation, and strategic challenges; executive summary provides an adequate overview of the case issues and problems; summary is missing a few minor points, but meets expectations |
Presents accurate and detailed descriptions of the problems and issues central to the case; provides a well-focused diagnosis of strategic issues and key problems that demonstrates an excellent grasp of the company’s present situation and strategic challenges; descriptions are compelling and insightful; provides a thorough and effective executive summary |
| Connections to Theoretical and Empirical Research |
Makes little or no connection between the issues and problems in the case and relevant theoretical and empirical research, or the connections identified are weak or inaccurate in many respects |
Identifies and outlines connections between some of the issues and problems in the case and relevant theoretical and empirical research; the connections identified are adequately elucidated |
Makes appropriate, insightful, and powerful connections between the issues and problems in the case and relevant theory and empirical data; effectively integrates multiple sources of knowledge with case information |
| Comments: |
| Quantative and qualitative Analysis and Evaluation |
Simply repeats facts identified in the case and does not discuss the relevance of these facts; fails to draw conclusions, or conclusions are not justified or supported; does not present relevant research or data; shows no critical examination of case issues |
Provides an acceptable analysis of most of the issues and problems in the case; in most instances, analysis is adequately supported by theory and empirical data; appropriate conclusions are outlined and summarized |
Presents a balanced, in-depth, and critical assessment of the facts of the case in light of relevant empirical and theoretical research; develops insightful and well-supported conclusions using reasoned, sound, and informed judgments |
| Comments: |
| Action Plans |
Has difficulty identifying alternatives and appropriate courses of action; few if any alternatives are presented, infeasible actions are proposed, action plans are not supported, or actions do not address the key issues and problems in the case |
Outlines and summarizes some alternative courses of action to deal with most of the issues and problems in the case; in most instances, proposed action plans are outlined, are feasible, and based on relatively sound theory and evidence |
Effectively weighs and assesses a variety of alternative actions that address the multiple issues central to the case; proposes detailed plans of action; action plans are realistic and contain thorough and well-reasoned justifications |
| Comments: |
| Evaluation of Consequences /risk identification |
Displays limited awareness and/or understanding of the consequences of action plans; fails to identify implications and consequences of proposed action plans; identified outcomes do not follow from proposed action plans, or outcomes are not related to issues in the case |
Demonstrates acceptable analysis of the results of proposed action plans; adequately outlines and summarizes the implications and consequences resulting from alternative courses of action; with a few minor exceptions, identified consequences of action plans are related to key issues in the case |
Objectively and critically reflects upon alternative plans of action; effectively identifies, thoroughly discusses, and insightfully evaluates the implications and consequences resulting from the proposed action plans; identified consequences are tied to the key issues central to the case |
| Written Communication Skills |
Displays inadequate organization and/or development making the case analysis difficult to follow; the written case analysis exhibits multiple errors in grammar, sentence structure, and/or spelling; unacceptable writing skills (e.g., weaknesses in language facility and mechanics) hinder readability and contribute to an ineffective case analysis |
Case analysis evidences satisfactory organization and development; the case analysis is readable and easy to follow with only a few lapses; uses good language conventions and mechanics with a few minor errors in spelling, grammar, sentence structure, and/or punctuation; case analysis meets expectations in this area |
Effective organization and development contribute to full comprehension of written case analysis; readability is enhanced by facility in language use, excellent mechanics, and syntactic variety; uses language conventions effectively (e.g., spelling, punctuation, sentence structure, paragraphing, grammar, etc.) |
| Comments: |
| PPT structure |
not very organized, didn't cover all areas for the case, format/font not easy to follow |
Structure okay to follow, covers most of content areas, format/font is okay to read |
Well organized including all parts required including introduction, body, analysis, recommendation and etc. Professionally formated with size and align. Structured well. |
| Overall Performance Rating on Case-Study Analysis |
| Evaluation Criteria |
Score |
| Identification of Issues |
| Connections to Theoretical and Empirical Research |
| Quantative and qualitative Analysis and Evaluation |
| Action Plans |
| Evaluation of Consequences /risk identification |
| Written Communication |
| PPT structure |
| Score |