Strategic Management Case study

Case Study Analysis Rubric 150 points  

Category  Excellent  Good  Fair  Needs Development 

Introduction  

(5 points) 

(5)

Brief, clear and succinct synopsis to

introduce case.

 

(4)

Adequate synopsis to introduce case.

 

(3)

Fair synopsis to introduce case – may

need more details or be too lengthy.

 

(2-0)

Short introduction that does not

cover the case scenario for the

reader clearly, or missing

introduction 

Key Issues 

(10 points) 

(10-9)

Several strong points demonstrating

critical thinking on several key issues

covered succinctly.

(8-7)

Good succinct coverage of several key

issues identified and explained.

(6-5)

Brief coverage on just one or a few key

issues that need more thought and

details.

(4-0)

Minimal to no detail covered for

key issues.

Situation Analysis 

(25 points) 

(25-22)

Detailed description summarizes the

situation and covers probable causes

and/or significant areas. Critical thinking

is evident.

(21-19)

Adequate case situation explained that

also incorporates several areas of

significance.

(18-13)

Brief description of situation covered.

Further analysis details needed.

(12-0)

Further details needed on the

case situation.

Organizational Strategy 

(25 points) 

(25-22)

Elements of applicable organizational

strategy to consider for three alternatives

along with pros/cons and any possible

ramifications of suggestions.

(21-19)

Elements of applicable organizational

strategy covered for two suggestions

that include pros/cons to consider and

possible impact.

(18-13)

Two short suggestions addressed to

consider and some elements of

organizational strategy impact covered.

More details needed.

(12-0)

Brief suggestion or two with

impact of ideas on organizational

strategy attempted.

Implementation Plan 

(25 points) 

(25-22)

Detailed suggestions on how to

implement recommendations that include

time frames and possible contingency

plan. Critical thinking demonstrated.

(21-19)

Several implementation suggestions

covered in depth that incorporate some

time elements to put ideas into place.

(18-13)

At least one feasible and realistic

suggestion explained.

(12-0)

Further specifics and details

needed on how to put

suggestion(s) into place.

Information may be brief or

missing.

Benchmarks to 

Measure Success 

(25 points) 

(25-22)

Monitoring and measure action plan

suggestions show insight and are realistic

to demonstrate critical thinking.

(21-19)

Some realistic monitoring plan

suggestions are covered.

(18-13)

Brief monitoring points are addressed to

measure progress and success.

(12-0)

Further details needed.

Benchmark suggestions may be

brief or missing.

Scholarly Research of 

Literature  

(15 points) 

(15-14)

Scholarly research for three recent

peer-reviewed journal articles was met

and applied in various elements of

analysis. There may be additional

credible outside research support

applied.

(13-11)

Scholarly research for two recent

peer-reviewed journal articles was met.

Other credible outside research may be

evident.

(10-8)

Credible outside research evident. Two

scholarly research sources may not

have been met.

(7-0)

Required scholarly research of

literature was not met. Some

research attempt evident,and/or

only text is referred to.

Context 

Writing Mechanics 

(10 points) 

(10-9)

Free of writing errors including grammar,

punctuation, and spelling. Writing is

organized, clear and concise with

thorough details.

 

(8-7)

1-4 writing errors including grammar,

punctuation, and spelling. Writing is

accomplished and contains only a few

errors. Includes sufficient details and

well organized.  

(6-5) Writing errors including grammar,

punctuation, and spelling. Writing may

not be clear or concise, contains

numerous errors, lacks information

and/or organization.

 

(4-0)

More than 11 writing errors

including grammar, punctuation,

and spelling. Writing may be

unfocused and contain serious

errors, lacks detail and

information, and may be poorly

organized. 

APA 

(10 points) 

(10-9)

Zero to one APA issues – Proper APA

format used, and APA reference sources

and in-text cites requirements met.

Headings applied for rubric areas.

(8-7)

Two to five APA issues

(6-5)

Six to 11 APA issues

 

(4-0)

Have over twelve APA issues.