Strategic Management Case StudyPresentation

Tomtom Case Study Oral Presentation Format:

· All cases will be terminated with a 30 minute oral presentations on case analysis question solutions. This time includes a minimum of 5 questions and answer from class. Oral presentations will be in Microsoft PowerPoint format only and will consist of the instructor's assign questions to each team: the team member(s) responsible for this question will present their solutions to the class. All exhibits (typed/word-processed) are committed to PowerPoint slides so that they may be displayed during the presentation. Include three backup slides to support presentation position, and to anticipate potential questions. In addition, each slide will have the "speaker notes" section completed such that anyone in class can give the presentation in your place eg slide purpose, supporting facts, examples, key take away to name a few. Provide a presentation copy to instructor at the beginning of class, 1 slide per page, and include speaker notes on same page. Each slide must have a page number and speaker's name lower right corner.

· These presentations will proceed as follows:

1) The first presenter will state his/her name and team name.

2) Provide current company background (finance, market segment/share, SWOT

analysis) and latest news events in the last 90 days.

3) Presenter states question, states the team's answer to the question, and presents

the team's evidence/rationale, including exhibits from the analytical procedures

required to support the answer. There will be a minimum of four different

presenters. Everyone must present. Each slide must have speaker's name on lower

right corner.

4) Class reviews presenter's answer, evidence and rationale, asking questions,

indicating omissions from analysis, and indicating any conflicting results from the

other teams' analysis.

5) Instructor completes review, including additional questions and/or observations

relevant to the question under discussion. In addition, selected class members will

ask relevant case questions as part of class participation.

6) Create fifteen (15) multiple choice questions (minimum) based on case study.

Eight (8) out of fifteen 15 questions must reference the case, and strategy concepts.

Upload with presentation. Provide questions in xls format with answer clearly

identified. Use Excel template on Canvas Module page(You can see the Quiz Question Template on another file). Questions must have substance and be challenging. Quiz class with six (6) of the fifteen (15) questions to reinforce contents.

The 2 case questions need to be answered are(mainly focus on these two question):

1. Has TomTom done the appropriate planning to operate strategically and competitively?

2. What opportunities and threats do you see for TomTom? What macroenvironmental trends contribute to your analysis?