Powerpoint presentation

Apple watch Case Study Presentation

1) Include title page, brief summary of case study and answer the following questions in your slides:

2) What are the two types of barriers for active and passive innovation resistance? Which do you feel had more impact on the Apple Watch marketing strategies?

3) How do consumer segments impact innovation resistance and what do you need to consider with marketing decisions?

4) What do you see as the value for marketing for consumer-centric innovation? Have you seen this technique applied for other goods or services? Please explain.

Requirements:

· 4-5 Relevant References

· APA 7

· 7-8 Slides

Note: I need data related to slides for representing the slides in class (10-12 minutes).