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Running Head: CASE STUDY-APPLE INC. 1

CASE STUDY-APPLE INC. 2

Case Study Outline: Apple Inc.

Student Name

Institutional Affiliation

Case Study Outline: Apple Inc.

· Title page

· Title of the Paper. Focused on Apple Inc.

· Student Name

· Institutional Affiliation

· Abstract

· Brief Summary of Key Sections in the Paper

· Key Words

· Section 1: Introduction

· Contains an overview of Apple Inc., its location and the various operating divisions or segments, the main competitors in terms of net worth and products and services.

· Market Structure. Both monopolistic and oligopolistic hence giving the company competitive advantage over its competitors.

· Regulatory authorities. Focus on Apple Inc. adherence to the law.

· Food and Drug Administration

· Federal Communication Commission

· Section 2: Demand Analysis of Apple Inc.

· Applying the Law of Demand and Supply to illustrate how Apple Inc. has defied this law.

· Discuss how the company has maintained high demand for its products despite tough competition through, price cuts, constant supply levels and diversification of products.

· Section 3: Pricing Analysis

· Demonstrate how Apple Inc. has adopted the luxury branding strategy through anticipation of consumer needs to set the standard prices for its products.

· Product differentiation: high-end and medium price to maintain its image of luxury and prestige while at the same time increasing the average price for its products

· Skimming and minimum advertised price have given Apple Inc. competitive edge in the market.

· Section 4: Production and Cost Analysis

· Discuss strategies adopted by Apple Inc. in its production process.

· Cost Volume Analysis

· Activity Based Costing System

· Control over Technology

· Conclusion

· Contains brief Summary of the most important ideas of the paper and how they can be applied to Apple Inc.

· References

· All the reference material cited throughout the paper and a comprehensive list with full citations at the end.