foundations of information systems

Latureae-BriefingDoc.docx July 18, 2019

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Introduction

Latureae is a health and wellness company with a difference, bringing wellness to everybody.

Latureae was established in 2000, at the start of the new millennium which, the firm believes, was a great sign for a bright future in wellness. With a national manufacturing, distribution, and an advisory arm and a strong culture for education and customer engagement, Latureae is well placed to service the wellness needs of all Australians. It develops products and services to deliver a natural approach to health, based on in-depth expertise in vitamins, minerals, herbs and nutrients.

Objectives

Strategic organisational objectives are to:

x become a leader in the market through new innovations and product development

x maintain employee skills levels to grow the skill base through training and mentoring

x contribute to sustainable development, health and welfare of the communities we operate in

x maintain competitive edge by increasing market share.

x Use Technology to support and achieve the organisational strategic objectives

x Become a more agile organisation to remain competitive.

Operational objectives– over the next 12 months:

x Generate a 15% growth in revenues and earnings with a sustained marketing approach.

x Reduce employee turnover by 25% by introducing a new employee assistance program. x Increase online sales volume by 15% in the next 12 months by increasing/developing social media campaigns.

x Reduce packaging use by 20% over the next 12 months.

x Examine and redevelop data management to take the business forward into the next 5 years.

The following organisational chart details the hierarchical make-up of the Latureae company.

Latureae-BriefingDoc.docx July 18, 2019

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Customers

Our main corporate customers are supermarkets, specialist health food stores and health care professionals who work with patients and clients to maintain wellness. We also have an ecommerce income stream for more mainstream products which don’t need as much professional support.

We serve around 100,000 customers every week and value every single one. We know they have endless choices about where to spend their health dollar, we must work hard to reward their loyalty.

Suppliers

We work with local and national suppliers to gather the most sustainable, raw ingredients with the integrity required to maintain our high production standards. We have over 2,000 suppliers currently with different levels of organic status and supplier accreditation.

What’s in our future?

According to Startup Health, a leading New York City-based accelerator and networking platform, 2014 was dubbed as “the year digital health broke out”. A record year for funding with $6.5 billion invested in new healthcare ventures, a 125% increase over 2013. http://healthitmhealth.com/2016-year-digital-health- bubble/ Accessed 14/9/18

COO - Oscar Seng

CFO - Francis CMO - Mark Kipi Fung

Head of Sales - Santos James

Production Manager - Percy Ramos

Head Customer service - Cat

Abdul

People and Teams - Pia

Tancred

CIO - India Gonzales

Receivable Payables Payroll Supermarket clients Retail clients Development

team Procurement Quality Supermarket

clients Retail clients Senior Business Analyst - Saul

Bryant

CEO - Edward

Karing

Latureae-BriefingDoc.docx July 18, 2019

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What does this mean for Latureae?

Latureae’ s wide portfolio means we are ideal to meet the community need of these hot topics into the medical mainstream:

x health reforms which disrupt business models

x an aging population who are demanding more (and better) care

x the adoption of technology — such as wearables, data analytics,CRM, SCM and enterprise system

x practitioner only healthcare options.

In line with our mission of - Wellness for everybody – we plan to develop:

x a new professional product range of supplements for medical practitioners

x an updated ‘Accessible’ product range for every day wellness and beneficial health supplements for the whole family.

x Technology solutions and products that can support the development and rollout of the new product ranges.