FM002 Marketing Strategies

· Cellucci, L. W., Wiggens, C., & Farnsworth, T. J. (2014). Healthcare marketing: A case study approach. Health Administration Press https://www.ache.org

· Hospital Consolidation Case Study, (pp. 1–5)

· Market Management Case Study, (pp. 55–63)

· Palomar Heart Hospital Case Study, (pp. 123–127)

· Intermountain Healthcare Case Study, (pp. 161–173)