Case Study on Netflix

Marketing Management

CASE STUDY ASSIGNMENT

The Case Study should be no less than 8-10 pages in length (NOT including your title page, references page, attachments, and appendices). The Case Study should be written in Standard APA style (APA Publication Manual; 7th edition; 1st printing). Grammar, spelling and word usage are a part of your grade. All written assignments will be submitted to an online review service (Grammarly) to evaluate your grammar and to check for plagiarized material. Remember: NO more than 15% of your paper can be directly quoted from outside sources.

Provide at least three (3) outside references (other than the text, dictionary, or Wikipedia) that would be applicable to support your Case Study analysis. Make certain that you provide proper reference citations for ALL source materials (including the text) that you use to develop your comments and observations in the case. Your reference citations must be noted in the body of your discussion so I can determine what information was derived from what specific outside source.

For this Case Study Assignment, you will analyze the Case Study: Netflix https://www.netflix.com/ . You may use outside reference materials to update the case to its current situation and business condition, such as https://www.slideshare.net/ChristinaCecil/case-study-netflix . CAUTION: There are lots of case studies re: Netflix on the Internet, so be careful about how much material you quote directly from outside sources. Remember the 15% limit.

Suggested Case Study Outline

Title Page: Student Name & Date

Case Study Title

1. Synopsis or Summary of Case Situation

2. Statement of Corporate Mission (if it exists)

3. Statement of Corporate Business Strategy (If it exists)

4. Statement of Corporate Marketing Strategy (if it exists). Define Type of Marketing Strategy.

5. Evaluation of Fit or Alignment of Corporate Mission, Strategy, and Marketing Strategy

6. SWOT Analysis:

a. Assessment of Business Strength(s) and/or Business Opportunity(ies)

b. Assessment of Business Weakness(es) and/or Threat(s)

7. Does (Did) the Business Have Market Research and/or Business Intelligence to Support Its Marketing Strategy/Decision(s)? Describe and Evaluate.

8. Based on Information Provided in the Case Study AND Any Outside Research You Have Done, What is Your Assessment of How Well this Company Did or Did Not Take into Account the Influences of Consumer Segmentation on their Marketing Strategy?

9. Based on the Information Provided in the Case Study AND Any Outside Research You Have Done, What is Your Evaluation of The Current Marketing Strategy and Execution of that Marketing Plan? Did You Agree or Disagree with the Plan? Why or Why Not?

10. Based on the Information Provided in the Case Study AND Any Outside Research You Have Done, What is (or would have been) Your Suggested Marketing Strategy and Execution of that Marketing Plan?

11. Summary Thoughts, Recommendations, and Conclusions.

References

Appendices

Case Study Assignment Scoring Rubric	Percent of grade
Structure: Includes title page, introduction, problem statement, analysis, discussion, recommendations and conclusions, references list page.	10
Organization: Paper is organized in a hierarchical manner, with headings and subheadings, as needed to facilitate discernment of the logical structure.	10
Number of pages: 8-10 double-spaced pages, not including title page, abstract, & reference pages.	10
Sources: At least three additional credible sources (in addition to course text) these sources can be books, journal articles, and/or online websites.	10
APA Style & Citations: Proper and effective use of APA style for academic writing. Include paper format and in-text citation of references.	10
Academic Honesty: Adheres to University policy regarding plagiarism and is free of plagiarized content. In cases of suspected plagiarism the paper will be rejected and returned to the student with a zero grade.	10
Written communication: · Critical Thinking: Demonstrates clear analysis and reasoning supported by relevant literature and its application to the selected Case Study. · Solid introduction and clear problem statement. · Situational Analysis: Logical defense and support of your analysis using references or empirical data. · Free of errors that detract from the overall message. · Good writing mechanics including proper sentence structure, paragraph structure, grammar, punctuation, and spelling. · Main supporting points easily identifiable, plausible, sophisticated, insightful, and clear. · Effective and clear transitions from point to point. · Logical, well-supported recommendations	40
Total	100