case study on spicejet

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Case Study Group Project Report Assignment Deadlines:

1. Groups are to submit a one-page, typed written document outlining a synopsis, abstract of the

case Friday, November 9, 2018 in class. The document is to be no longer than one page. Point form can be used. Group names and student numbers and date at the top of the page.

2. Hand-in hard copy of the FINAL report (that you submitted to the Assignment Folder on

eConestoga) is to be submitted in class November 28, 2018. [REVISED SUBMISSION DATE] Professional binding not required. Stapled, top left corner.

3. Peer Evaluation Forms submitted to be submitted in class November 28, 2018. [REVISED SUBMISSION DATE] Submissions to be individual (each group member is to complete and submit

a form with comments for each of their group members) and are considered confidential.

Professional binding not required. Stapled, top left corner.

4. Case Study Group Project FINAL report submitted by November 30, 2018 11:59p [REVISED SUBMISSION DATE] in the Assignment Folder located on eConestoga

The purpose of this assignment is for you to assume the role of the decision-maker in the case, and go

through the same process as the “real-life” decision-maker. It is essential to demonstrate a logical

thought process and decision making, and communicate your ideas effectively.

This is a group assignment. The case study that is selected “WestJet Spies on Air Canada,” and can be

found under the “Case Study” module on eConestoga.

Expected Compliance Requirements

• This report should comply with the formal case report requirements (i.e. title page, executive

summary, table of contents, subtitles, correct grammatically, no plagiarism, APA style.

• The report should be written in a professional manner without excessive abbreviations or

unexplained jargon. Point form may be used.

• It is expected that you will cite both ideas and direct quotes you have obtained from other

sources. Failure to do so will be considered to be plagiarism

• Turnitin is a requirement. Declining to use Turnitin could result in a zero grade.

In order to receive a first class grade, student(s) must submit a report that is well organized, well

written, accurate, and complete in its analysis. Clarity and conciseness are important. First class reports

will contain no grammatical errors, no spelling errors, and no uncorrected typing errors.

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Report Requirements

Write in APA Style, including a Cover/Title page, 10 - 12 pages (excluding title & contents pages,

references and appendices), 12 font, doubled-spaced use, headings and numbered pages. The report is

to be submitted as a Word format into the eConestoga Assignment Folder system.

Format and Structure of the Written Report

Proper case format is required, and the report must have the following sections in this order:

1) Title Page - course and section, case name, student name(s), student number and date

2) Contents Page - organize information into logical sections and generate a series of headings and subheadings

3) Executive Summary - need to summarize the report that follows – its key points – in one page or less, be clear and concise. CANNOT BE MORE THAN ONE PAGE IN LENGTH.

4) Immediate and Basic Issues –define the immediate and basic issues and include Urgency and Importance Matrix

5) Analysis of the Case Data - causes/effects & constraints/opportunities

6) Decision Criteria - need to outline what criteria you will use to evaluate and make your decision(s)

7) Alternatives Analysis – assess alternatives; use of analysis matrix; must have three alternatives

8) Preferred Alternative/Best Solution/Recommendations - State what decision(s) you will make with respect to the issues in the case, and justify. This must be one of the alternatives you have

evaluated.

9) Action and Implementation Plan - You must outline what is to be done when (short, mid- and long-term) and where, by whom, for what reason – why, and exactly how.

10) References - Cite ideas and direct quotes you have obtained from other sources (if any)

11) Appendices/Exhibits (if any)

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Grading Rubric

/100 = % = /15

Marking

Scheme

Criteria

/10 Proper format was followed (10 -12 double-spaced pages) /6

Pages numbered /2

Title page /2

/10 Executive Summary - need to summarize the report that follows – its key points

– in one page or less, be clear and concise.

CANNOT BE MORE THAN ONE PAGE IN LENGTH.

/15 Immediate and Basic Issues – define the immediate and basic issues and

include Urgency and Importance Matrix

/10 Analysis of case data – causes/effects & constraints/opportunities

/10 Decision Criteria - need to outline what criteria you will use to evaluate and

make your decision(s)

/15 Alternatives Analysis – assess alternatives; use of analysis matrix; must have

three alternatives

/10 Preferred Alternative/Best Solution/Recommendations - State what

decision(s) you will make with respect to the issues in the case, and justify. This

must be one of the alternatives you have evaluated.

/10 Action and Implementation Plan - You must outline what is to be done when

(short, mid- and long-term) and where, by whom, for what reason – why, and

exactly how.

/10 Punctuation, grammar, sentence structure, spelling, etc.