Case Study. Answers to Few Questions Required. Detailed. perfect Answer Required. A+. 15 hours

Criteria

Levels of Achievement

150 Points

Advanced (A)

Proficient (B)

Developing (< C)

Not present

Executive Summary

(5 points)

5 points

· Provides a clear overview of the paper’s contents.

4 points

· Provides an overview of the paper’s contents.

· Contains some information about the case study.

· Captures most of the purpose and the main recommendation(s) in 1–2 sentences.

· Provides most key evidence for the major points.

· Closes with a brief summary that contains some rationale for the chosen strategy.

1 to 3.9 points

· Provides a less than clear overview of the paper’s contents.

· Lacking in information about the case study.

· Captures some of the purpose and the main recommendation(s) in 1–2 sentences.

· Provides some key evidence for the major points.

· Brief summary and rationale are lacking in content for the chosen strategy.

0 points

No key components were included.

Mission/Objectives Strategies

(5 points)

5 points

· Articulates existing mission and objectives.

· Thoroughly discusses existing strategies.

· Develops and discusses new mission statement.

4 points

· Discusses existing mission and objectives.

· Discusses existing strategies.

· Begins to develop and discusses new mission statement.

1 to 3.9 points

· Existing mission and objectives were present.

· Discussed existing strategies in a broad manner, details were not included.

· Discusses new mission statement.

0 points

No key components were included.

New Mission Statement

(5 points)

5 points

· Creates a new mission statement with the 9 key components.

· Includes the number before addressing the component.

4 points

· Creates a new mission statement with the 7-8 key components.

· Includes the number before addressing the component.

1 to 3.9 points

· Creates a new mission statement with the less than 7 key components.

· Includes the number before addressing the component.

0 points

No key components were included.

Existing Business Model

(5 points)

5 points

· Clearly articulates the firm’s business model.

· Explicates the value the business model is designed to capture.

4 points

· Articulates the firm’s business model.

· Discusses the value the business model is designed to capture.

1 to 3.9 points

· Broadly discusses the firm’s business model.

· Briefly discusses the value the business model is designed to capture.

0 points

No key components were included.

SWOT Analysis

(25 points)

23 to 25 points

· Clearly articulates SWOT Analysis.

· IFE Matrix/EFE Matrix

· SWOT Bivariate Strategy Matrix

· Provides sufficient outside research to .corroborate the OT.

· Provides sufficient analysis of the results of the SWOT Analysis section.

21 to 22 points

· Articulates SWOT Analysis.

· IFE Matrix/EFE Matrix included with minor errors

· SWOT Bivariate Strategy Matrix included with minor errors

· Provides good outside research to .corroborate the OT, some details were not included.

· Provides analysis of the results of the SWOT Analysis section.

1 to 20 points

· SWOT Analysis included, analysis needs improvement

· IFE Matrix/EFE Matrix, errors were present

· SWOT Bivariate Strategy Matrix, errors were present

· Provides basic outside research to .corroborate the OT.

· Provides basic discussion of the results of the SWOT Analysis section.

0 points

No key components were included.

BCG Matrix

(5 points)

5 points

· Develops a thorough matrix by SBU and analysis.

4 points

· Develops a matrix by SBU and analysis.

1 to 3.9 points

· Develops a matrix, SBU is incomplete or incorrect, analysis should be expounded.

0 points

No key components were included.

Competitors

(10 points)

10 points

· Analyzes competitive forces.

· Includes and analyzes the Competitive Profile Matrix (CPM).

· Includes and analyzes the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

8 to 9 points

· Analyzes most of the competitive forces.

· Includes and analyzes most of the Competitive Profile Matrix (CPM).

· Includes and analyzes most of the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

1 to 7 points

· Analyzes some of the competitive forces.

· Includes and analyzes some of the Competitive Profile Matrix (CPM).

· Includes and analyzes some of the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

0 points

No key components were included.

Financial Statements and Analysis

(15 points)

13.8 to 15 points

· Completes a thorough analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes changes (deltas) for each line item for the 3 most current years.

12.6 to 13.6 points

· Completes an analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes most of the changes (deltas) for each line item for the 3 most current years.

1 to 12.5 points

· Completes a basic analysis of the firm’s financial statements for the 3 most current years.

· Income Statement

· Balance Sheet

· Statement of Cash Flows

· Analysis includes some of the changes (deltas) for each line item for the 3 most current years.

0 points

No key components were included.

Ratio Analysis

(10 points)

10 points

Analyzes ratios from the most current and available 3 years with deltas and analysis.

8 to 9 points

Analyzes most ratios from the most current and available 3 years with deltas and analysis.

1 to 7 points

Analyzes some of the ratios from the most current and available 3 years with deltas and analysis.

0 points

No key components were included.

Alternative Strategies (10 points)

10 points

Lists alternative strategies (giving advantages and alternatives for each).

8 to 9 points

Lists 2 or more alternative strategies (giving advantages and alternatives for each).

1 to 7 points

Lists less than 2 alternative strategies (giving advantages and alternatives for each).

0 points

No key components were included.

Pro-Forma Financial Statements

(10 points)

10 points

· Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years.

· Each Pro-Forma year has 2 columns: 1 with strategy and 1 column without strategy.

· Includes Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

8 to 9 points

· Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years with minor errors.

· Each Pro-Forma year has 2 columns: 1 with strategy and 1 column without strategy, with 2-5 minor errors.

· Includes most of the Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

1 to 7 points

· Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years.

· Each Pro-Forma year has 2 columns: 1 with strategy and 1 without strategy, there are greater than 6 errors.

· Includes some of the Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

0 points

No key components were included.

NPV and EPS/EBIT

(10 points)

10 points

· Develops an NPV figure/table.

· Clearly articulates the cost of the strategy (-cf0).

· Clearly articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis.

· Thoroughly analyzes the NPV.

· Includes and analyzes the EPS/EBIT figure/table.

8 to 9 points

· Develops an NPV figure/table, some minor errors.

· Articulates the cost of the strategy (-cf0).

· Articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis.

· Analyzes the NPV.

· Includes and discusses the EPS/EBIT figure/table.

1 to 7 points

· Develops an NPV figure/table, calculation is incorrect or missing key components.

· Discusses but does not include details of the cost of the strategy (-cf0).

· Discusses the Pro-Forma cash flows (cf) for the NPV, lacks detail and thoughtful analysis.

· Discusses the NPV, analysis should be further developed.

· Includes, without analysis the EPS/EBIT figure/table.

0 points

No key components were included.

Recommended Strategies and Objectives

(10 points)

10 points

· Thoroughly analyzes the new strategy.

· States and discusses the cost to implement the new strategy.

· Includes an action timetable agenda for accomplishing the new strategy.

8 to 9 points

· Analyzes the new strategy.

· States and discusses the cost to implement the new strategy, minor details missing.

· Includes a timetable agenda, with most details, for accomplishing the new strategy.

1 to 7 points

· Thoroughly analyzes the new strategy.

· States and discusses the cost to implement the new strategy, missing details.

· Includes a basic timetable agenda for accomplishing the new strategy, additional details are needed.

0 points

No key components were included.

Structure

25 points

Advanced (A)

Proficient (B)

Developing (< C)

Not present

Grammar/Spelling/

Format

(25 points)

23 to 25 points

Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.

21 to 22 points

Between 1–4 spelling, grammar, format or citation errors are present.

1 to 20 points

Between 5–9 spelling, grammar, format or citation errors are present.

0 points

More than 10 spelling, grammar, format, or citation errors are present.