MKTG AS3

Many companies are viewing international expansion as critical to revenue growth. The Case covers Zero’s birth and development in Japan market, from 2001 to 2014. It talks about the automotive industry background and domestic service of delivering vehicle transportation. The Case also introduces basic information on Mr. Kitamura as CEO of Zero. At the end of case , it will lead case readers to think about the challenge and possible global expansion in the future. Instructions 1. Read the case: Zero Group Japan: Global Expansion Challenges (A), Written by Sean Y.S. Kim, Takayuki Owada, Liyun Li 2. After reading the case, answer the following three questions: Note: Please do not share this case with others. Questions: • Q1: What are strengths and weakness of Zero Group Japan? (minimum 100 words). • Q2: Based on your analyses on Q1, if you were Takeo Kitamura at the time of the case, how would you address challenges and opportunities described at the end of the case? And what are your options? a. List challenges and opportunities (i.e., cyclical market, driver shortage, shrinking market, and overseas business)? (minimum 100 words) b. What are your options? (minimum 100 words). • Q3: Zero is initiating to expand towards foreign markets as one of solutions for the issues facing Zero. What potential challenges might Zero face in being part of a global marketplace? Please also refer to Chapter 7 and your own perspectives. (minimum 100 words).