Business Policy and Strategy Case - IKEA

Case Study/Project Analysis Factors

1. Competitive Strength Analysis (Uncover Issues) Business Model – How does the company make money??

“Bring it Current” – What is happening now, today??

2. SWOT – Mapping – What are the strengths, weakness, opportunity, and threats facing the company.

Competitive Analysis

Corporate Culture

Leadership

3. Financials – Do the “number crunching”

Cash Flow – Cash on hand

Income Statement – net profit percent, P/E – Price/Earnings Ratio

Balance Sheet – Ratios: Current, Quick, Market Cap

4. Conclusions & Recommendations – What do you advise the CEO??