case study

2022/2023- Semester 1

Supply Chain Management

THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA

BACHELOR’S DEGREE COURSEWORK

SEMESTER I – DECEMBER 2022

PROGRAMME: BUSINESS ADMINISTRATION

COURSE NAME: SUPPLY CHAIN MANAGEMENT

CODE: MGMT4801

YEAR GROUP: FOUR

UNIT: FOUR

DUE DATE: DECEMBER 2, 2022

ASSESSMENT TYPE: COURSEWORK – CASE STUDY (UNIT 4)

10%

Transportation is a significant component of the costs incurred by any supply chain and the choice of

transportation often has a large impact on supply chain responsiveness and efficiency. Consequently, there is

always a trade-off between efficiency and responsiveness.

Social distancing measures implemented to combat covid-19 have seen the business of e-commerce and

online shopping proliferating and an escalation in the transportation of small shipments. Companies such as

Dell and Amazon primarily transport small packages or orders out to customers. Amazon, for example,

would have seen an increase in orders from their fresh food store. Similarly, SBT is a global exporter of

Japanese used cars. Many car dealers in the Caribbean are increasingly purchasing cars from this company

due to their ability to save on cost.

Both Amazon and SBT would be providing their services efficiently while meeting the expectations of their

customers. Amazon who may want to reduce facility/location cost may have an increased concentration and

2022/2023- Semester 1

Supply Chain Management

a small number of distribution centres. However, they still need to meet the responsiveness expectations of

customers, especially where perishable foods are concerned. SBT, on the other hand, is located in Japan but

customers are more flexible with responsiveness.

Wal-Mart also aim for cost containment within its supply chain. Its network is designed so that a distribution

centre supports several large retail stores that assist with replenishment and responsiveness.

Therefore, the success of these companies is closely linked to the use of appropriate transportation in its

supply chain.

Required:

In groups of TWO (2) analyze the case and provide a presentation on the following statement:

A. Discuss the significance of the trade-off between efficiency and responsiveness. (4 marks)

B. Identify and discuss the most appropriate transportation that will be used by Amazon and

SBT in terms of their response strategy to customers. (10 Marks)

C. Identify the mode of transportation that Walmart uses and with the aid of a diagram explain

how Walmart reduce transportation costs while replenishing inventories frequently.

(6 Marks)

N.B. Please refer to the Presentation Rubric for detailed mark scheme.

GUIDELINES FOR VISUAL AID

 APA FORMAT

 Font Size: 20 pt. (minimum)

 Your References must be included (Wikipedia is not to be used as a Reference).  You are required to submit 1 hard copy to the Lecturer

2022/2023- Semester 1

Supply Chain Management

Presentation Rubric

Competen

ce

Weighti

ng /100

Criteria Commen

ts

90-100% 70-89% 40-69% 0-39%

Introductio

n

10

Clearly

defined background

and relevance of

topic. States

objective precisely

Defined

background and general

relevance of topic. States

objectives

adequately

General

description of

background and

relevance of

topic. Objectives

not stated or are not clear.

Limited

background information.

No objectives

Body of

presentatio n

20 Clear, valid

arguments Appropriate

level of presentation

taking into

account the audience

Convincing arguments

Arguments

made clearly. Level

appropriate for audience.

Arguments

made though not always

consistent. Level of

presentation

fixed and not always

appropriate for level of

audience

Confused

argument Inappropriat

e level of presentation

Conclusion 10 All major points fully

summarized All

weaknesses

admitted Take home

messages are clear

Major points fully

summarized Most

weaknesses

admitted Take home

messages are unclear

Some major points

summarized Some

weaknesses

admitted Take home

messages are not clear or

absent

Few major points

summarized No

weaknesses

admitted Take home

messages absent

Speaking style

10 Presenters speak

clearly, maintain eye

contact,

well- rehearsed.

Appropriate and effective

body language,

Presenters speak fairly

clearly Maintain

some eye

contact Some rehearsal

obvious Appropriate

body language

Presenters speak

indistinctly or too fast

Minimal eye

contact Some rehearsal

possible Body

language inappropriate

Presenters speak poorly

Maintain no eye contact

No rehearsal

obvious Absent body

language No dressing for

the occasion

2022/2023- Semester 1

Supply Chain Management

dressed for

the occasion

Some

dressing for the occasion

Minimal

dressing for the occasion

Response

to questions

20 Answer

respectfully Answer

knowledgabl y Involve all

team

members in responses

Answer

politely Answer

repeating presentation

Involve some

team members in

responses

Answer

aggressively Answer

without referring to

presentation

Involve a few team

members in responses

Does not

really answer the

question One

individual

answers all questions

ignoring other team

members in

responses

Audiovisu

als

20 Clear and

understanda ble Text

readable and

clear Fully support the

main points of the

presentation

Well referenced

Understanda

ble Text readable

Support the

main points of the

presentation Some

references

Barely

Understanda ble

Text not

fully readable

Support some of the

main points

of the presentation

Few references

Not

understanda ble Text

crowded and

difficult to read Hardly

supports the main points

of the

presentation No

references

Overall

Assessmen t

10 Convincing

presentation

Adequate

Presentation

Weak

presentation

Poor

Presentation