Case Study 6

CASE 6. Patagonia: Driving Sustainable Innovation by Embracing Tensions

Individual Case Discussion Questions based on Chapter 6

1. In what ways has Patagonia used horizontal integration to expand the scope of its business?

2. In what ways has Patagonia used vertical integration to expand? In what ways has it resisted vertical integration?

3. What approach has Patagonia taken to global markets?

4. How does Patagonia encourage innovation and new venture creation?

5. How does Patagonia use alliances to broaden its capabilities?