study

CASE STUDY 5‐1: Santa Cruz Bicycles

1. Would you consider this transformation to be incremental or radical? Why?

2. What, in your opinion, was the key factor in Santa Cruz Bicycles ’ successful process redesign? Why was that factor the key?

3. What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes it did?

4. Why is this story more about change management than software implementation?

CASE STUDY 5‐2 : Boeing 787 Dreamliner

1. Why did Boeing adopt the radical change approach for designing and developing the 787 Dreamliner? What were the risks? In your opinion, was it a good move? Defend your choice.

2. Using the silo perspective versus business process perspective, analyze the Dreamliner program.

3. What are your conclusions about the design of the integrated supply chain? Give some specific ideas about what could have been done to integrate it better.

4. If you were the program manager, what would you have done differently to avoid the problems faced by the Dreamliner program?