Case study #4

Case Study #4

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“But Is It Good,” Bloomberg Businessweek, Aug. 19, 2019, p.14.

Refer for your syllabus for requirements and submission deadline.

Case Questions:

1. Discuss the social responsibility-related branding strategy for Uniliver products. 

2. Choose one of the following Uniliver products: Dove, Lifebuoy or Ben & Jerry’s. Elaborate on their purpose/concern.

3. Visit the website of the product chosen in #2. Is the website reflective of the purpose discussed in #2? What specific evidence can you see, if any, that points to the said purpose?

4. Choose another Uniliver product NOT mentioned in #2. Conduct some research and/or visit the website. Discuss the purpose of your chosen product.

5. Is the purpose discussed in #4 manifested in the website? Why or why not?

Requirements:

Each student will be required to submit a 2-page (page restriction will be strictly observed) single-spaced type-written case analysis (TEXT only, not including references or title page). Use 12 pt font in your submission. If using references, make sure it is properly cited APA referencing style.

The Q&A (Question & Answer) format is required in organizing your analysis/submission. Those who do not follow the Q&A format will be penalized (0 pts. for ‘Organization’ – see rubric below). Text written after the 2nd page will not be read nor graded. References should be included in a separate page, if utilized. To guide you in your case analysis, be sure to read the appropriate chapters and/or assigned readings. The discussion questions (for posting purposes) will also help you frame your analysis. Each case study is worth 15 points.

Cases will be evaluated base on the following: (1) Use of research facts to validate your recommendations/suggestions - 6 points

(2) Integration of previous and/or current chapters' concepts into the analysis. - 6 points

(3) Organization of analysis contents – 3 points