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Case Study #4: How to Get the Most from Big Data (Big Data e-book, p.90)

1. What KPI’s and goals should be used to understand consumer engagement?

2. What type of content and offers will engage different types of audiences?

3. What tools and technologies could be used to engage customers with a value-add experience?

4. Do you agree with this case study? Explain why or why not?

Rubric

Case Study Assignment Rubric (4)

Case Study Assignment Rubric (4)

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeFormatted to APA guidelines

Title Page; In-text Citations; References; Times 12 New Roman Font.

10.0 pts

This criterion is linked to a Learning OutcomeStructure

Consists of a minimum of four pages, which includes a cover page and a reference page. The student uses complete sentences, proper grammar, spelling, and correct punctuation.

5.0 pts

This criterion is linked to a Learning OutcomeContent

A minimum of 5 scholarly references in addition to the case study. Do not use Blogs or Wikipedia, etc. All assignment questions are answered.

10.0 pts

Total Points: 25.0