Case Study

1. Briefly explain what is “Cambridge Analytica” scandal that hit

Facebook few months ago “using your own words”.

2. How different are Facebook treating European users compared to

Americans regarding privacy settings? Why are they transferring

most of their data from Europe to the U.S. servers?

3. In this week’s material, we discussed a concept related to how

companies try to offer products/services that would suit different

international markets. This concept is called “Standardization vs.

Adaptation”.

1. Use an example to differentiate between Standardization and

Adaptation.

2. Is the legal aspect that Facebook is dealing with “e.g., privacy

setting” related to this concept (i.e., Standardization vs.

Adaptation), or this concept is limited to product/service offerings?

Please submit your answer to my email: [email protected]

Due date: Next Friday (June, 8th)

Use Time New Roman, size 12 and double space.