case study #2

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CaseStudy2Directions.docx

Case Study #2

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CASE STUDY ANALYSIS QUESTIONS:

Outline India: Enabling the Jump from Data to Decisions (Textbook, p.136)

Refer for your syllabus for requirements and submission deadline.

Case Questions:

1. Identify & discuss at least 3 external market environmental factors that impact Outline India’s ability to collect data? Refer to Chap. 3 on macro level external and competitive factors.

2. Discuss the strategy of Outline India. What are their expectations regarding reliability and quality of their services. 

3. Provide at least 3 viable courses of action to ensure that Outline India’s is able to collect large amounts of complete and reliable data. Discuss thoroughly.

4. Suppose Outline India decides to enter the global arena. What would be a critical consideration in formulating a global strategy? Discuss thoroughly.

Requirements:

Each student will be required to submit a 2-page (page restriction will be strictly observed) single-spaced type-written case analysis (TEXT only, not including references or title page). Use 12 pt font in your submission. If using references, make sure it is properly cited APA referencing style.

The Q&A (Question & Answer) format is required in organizing your analysis/submission. Those who do not follow the Q&A format will be penalized (0 pts. for ‘Organization’ – see rubric below). Text written after the 2nd page will not be read nor graded. References should be included in a separate page, if utilized. To guide you in your case analysis, be sure to read the appropriate chapters and/or assigned readings. The discussion questions (for posting purposes) will also help you frame your analysis. Each case study is worth 15 points.

Cases will be evaluated base on the following: (1) Use of research facts to validate your recommendations/suggestions - 6 points

(2) Integration of previous and/or current chapters' concepts into the analysis. - 6 points

(3) Organization of analysis contents – 3 points