Business environment II

Bus 302 Case Study 2 Alternative Assignment

Read the De Beers case study posted on CC. Then answer the following questions. Email me your answers when you are finished.

1. Identify and describe external business environment factors (PESTEL) that caused challenges for De Beers. Give at least one example for each category of the PESTEL analysis (political, economic, sociocultural, technological, ecological, legal). Be sure to label which part of the PESTEL model the factor belongs to. (60%)

2. Choose three of the external business environment factors from question 1 and describe how De Beers responded to these challenges. (30%)

3. What ethical issues has De Beers faced throughout their history? Give at least two examples. (10%)