MBA 5410

Case 2

Read “Starbucks’ Mission: Social Responsibility and Brand Strength” on pages 396-403 of your

textbook.

Use the Case Study Template shown in Canvas. Download this to your computer and write your

case study on this document. Save and submit your Word document in Canvas.

In your case analysis, you should have the following:

• In the first section give a one paragraph overview of the case.

• In the second section “Questions for the Case” answer these questions in paragraph form:

o Why do you think Starbucks has been so concerned with social responsibility in

its overall corporate strategy?

• In the next section “Company’s Approach” give a brief overview of how Starbucks

handles their ethical issues.

• In the final section “Evaluation”, address how well Starbucks handled the ethical issues

and your recommendations for Starbucks.

Make sure you use your textbook readings in to substantiate your analysis. No direct quotes!

Paraphrase in your own words and cite your source.

This paper should be between 4-5 pages including the title page and reference sheet. Remember,

this is a short case study with approximately two pages of your analysis. Assume your reader

understands the case and present your analysis!

Let me know if you have questions!