simple excel and report
BUSI 113 Case Study
Case Study 1: KEEN Footwear
Open the data "Keen Footwear Data" obtained by Google Analytics. Open the data file using
excel and find data on County of Origin, Top Keywords, Online Retailers, user Statistics, and
Page Visits. Create frequency tables, bar charts, and pie charts using excel. What might KEEN
want to know about their Web traffic? Which of these tables and charts is most useful to
address the questions of where they should advertise and how they should position their
products? Write a case study report summarizing your analysis and results. think of this as a
report that you would hand in to a supervisor at you job. The report is to be submitted in
"Assignments" Tab under Case Study 1.