Business environment

Bus 302 Case Study 1 Alternative Assignment

Read the Uber in China case study posted on CC. Then answer the following questions. Email me your answers when you are finished.

1. What factors in the external environment (PESTELE), led Uber to believe China was a good country to expand their operations? Give at least two examples.

2. Uber entered China through a separate Chinese entity comprised of Uber and Chinese firm Baidu. What are two reasons Uber thought the joint venture strategy was needed for China?

3. What factors in the external environment (PESTELE), presented challenges to Uber attempt to expand in China? Give at least four examples and explain how each example created challenges for Uber. Be sure to identify which external environmental factor the example is categorized under.

4. What is your recommendation for what Uber could have done differently in their expansion in China?