Case Study

GUIDE TO THE MAIN FOCUS OF CASES IN THE BOOK PA

GE N

UM BE

R IN

T HE

B OO

K

CASES In tro

du ct

io n

to s

tra te

gy

St ra

te gy

le ns

es

Th e

en vi

ro nm

en t

St ra

te gi

c ca

pa bi

lit y

St ra

te gi

c pu

rp os

e

Cu ltu

re a

nd s

tra te

gy

Bu si

ne ss

-le ve

l s tra

te gy

Di re

ct io

ns a

nd c

or po

ra te

-le ve

l s tra

te gy

In te

rn at

io na

l s tra

te gy

In no

va tio

n an

d en

tre pr

en eu

rs hi

p

M er

ge rs

, a cq

ui si

tio ns

a nd

a lli

an ce

s

St ra

te gy

e va

lu at

io n

St ra

te gy

d ev

el op

m en

t

Or ga

ni si

ng fo

r s uc

ce ss

M an

ag in

g st

ra te

gi c

ch an

ge

Th e

pr ac

tic e

of m

an ag

em en

t

Pu bl

ic s

ec to

r/n ot

-f or

-p ro

fit m

an ag

em en

t

Sm al

l-b us

in es

s st

ra te

gy

544 The LEGO Group : adopting a strategic approach ● ●

549 The global pharmaceutical industry – in the land of shrinking giants ● ● ●

559 Vodafone : developing communications strategy in the UK market ● ● ●

567 Global forces and the Western European brewing industry ● ● ●

571 A source of cheap energy or a source of problems – the potential benefits and costs of shale gas ● ● ●

575 H&M in fast fashion: continued success? ● ● ● ● ●

583 The Formula One constructors : capabilities for success ● ● ● ●

591 Integration of a Corporate Social Responsibility programme in Coloplast ● ● ●

595 Manchester United FC : still successful despite new threats ● ● ●

600 Pierre Fabre : culture and the challenges of internationalisation ● ● ● ● ● ●

606 Adnams – a living company ● ● ● ● ● ● ●

612 Ryanair : the low-fares airline – future directions? ● ● ● ● ●

624 Marks & Spencer : is this as good as it gets? ● ● ● ●

629 Hotel du Vin : strategic entrepreneurship and innovative continuity in the boutique hotel sector ● ● ●

● ●

634 Going for growth: Teva’s global strategy ● ● ●

● ●

639 CRH plc : dimensions of successful corporate strategy ● ● ● ●

647 SABMiller : from strength to strength ● ● ●

657 The internationalisation of Tesco – new frontiers and new problems ● ● ●

662 Gridsum and the Microsoft partner ecosystem: engaging in China and beyond? ● ● ● ●

Key: ●● = major focus, ● = important subsidiary focus

Z01_JOHN2545_10_SE_EM01.indd 540Z01_JOHN2545_10_SE_EM01.indd 540 10/9/13 10:35 AM10/9/13 10:35 AM

Co py ri gh t © 2 01 3. P ea

rs on . Al l ri gh ts r es er ve d. M ay n ot

b e re pr od uc ed i n an y fo rm w it ho ut p er mi ss io n fr om t he p ub li sh er , ex ce pt f ai r us es p er mi tt ed u nd er U .S . or a pp li ca bl e

co py ri gh t la w.

EBSCO Publishing : eBook Collection (EBSCOhost) - printed on 1/9/2021 11:40 PM via AMERICAN PUBLIC UNIV SYSTEM AN: 1418653 ; Johnson, Gerry.; Exploring Strategy Text & Cases Account: s7348467