supply chain case study

SCMN 3320_01: SUPPLY CHAIN MANAGEMENT CASE STUDY

ROYAL FLORAHOLLAND: THE DUTCH FLORICULTURE SUPPLY CHAIN

Answer the following questions after reading the case study.

1. Evaluate recent initiatives at Royal FloraHolland, including GreenRail,

GreenBarge, Hubways, and CoolChain? What are the objectives of these

initiatives? Do you think they will succeed in helping Royal FloraHolland

maintain its market leadership?

2. What changes should Edwin and Rob consider for Royal FloraHolland’s Supply

Chain?

SUBMISSION CRITERIA:

MS WORD / PDF. No PowerPoint.

No word limit.

Submission mode: Moodle Dropbox.

Submission deadline: Nov 19, EOD.

For Reference:

Website: www.royalfloraholland.com

Video for reference: https://www.youtube.com/watch?v=zx7buFdpis4

(YouTube: Aalsmeer Flower Auction Fights the Clock)