“Just Clean Your Hands” (Persuasive Message with Visual)
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CaseStudy.pptxAssignment 2
“Just Clean your hands”
Background
You are
UWO coop placement student
Making recs for plan of action
Hospital administrators will have ultimate approval
Audience (identify initial, primary, and secondary)
LHSC – London Health Science Centre (hospitals in this region)
Sarah Noble – your supervisor – will review
Student Nurses and Volunteers
The U.S. Centers for Disease Control and Prevention: “The single most important means of preventing the spread of infection”
Program in place since 2007 to deal with
HAI – health-care associated Infections
Antibiotic-resistant organisms
Compliance: 2008-2010
Progress, but need for improvement
Varying compliance rates
1. Moments (steps)
2. Groups (occupations)
See stats – they tell a story (what is it?)
Situation
LHSC = University, Victoria, and South Street Hospitals
14,295 employees
Potential contact w/patients
Doctors, Dentists, Midwives
Hospital employees: nurses, medical students, other students
Volunteers
Visitors
See longer list
Compliance Definition
When to Clean Hands – Four Moments
Moment 1 – before contact
Moment 2 – before aseptic procedures
Moment 3 – after body fluid exposure
Moment 4 – after contact w/patient or with her/his enviro
See How – methods, duration for target audience
See Rates of compliance for target audience
Non-compliance – the “Unexpected and troubling”
20-30% non-compliance
Data collected though direct observation
i.e. being observed did not prompt compliance
Variances b/w and among
Physicians, nurses, others (housekeeping, dieticians, therapists)
Varying rates compliance w/specific moments
i.e. partial compliance: how do you raise compliance?
Common Ground & Challenges
Common Ground
Who would disagree that washing saves lives, recovery time, etc.?
Logic – likely no objections to the …
science
argument
Challenges
Meeting ON Ministry of Health and Long Term Care targets
Organizational behaviour
Identified Obstacles: how to overcome?
Washing dozens times/day = time constraints & dry skin/irritation
Location sinks dispensers inconvenient
Fear of speaking out
Religion and alcohol based rubs
Visitors unaware protocols
Discipline – no consequences
Subcultures and attitudes
Habit/perception
Consider
Carrot or stick?
Incentives & rewards vs negative consequences
Disincentives
Can impediments be removed? For which groups?
Are changes expensive?
Is tracking chip really a good idea?
Study admits that compliance did not improve even when participants knew they were observed
Nurses did comply more than others – what are the real obstacles for them?
Volunteers – how would it work?
Plan and constraints
Plan – how to increase compliance?
Incentives?
Consequences?
Who monitors and how?
Compliance-checking chip?
Fixed budget: what is it?
Remember
Scope of your task is limited to
Info in the case study
Your aim to inform and persuade
Inform Noble of key facts & issues
Persuade supervisor of info/arguments most relevant to Primary audience
Use at least one visual to support your argument
What kinds of visuals for theses groups?
Grading criteria
* Purpose of visual(s) clear
* Visual useful and necessary (not just “eye candy”)
* Well designed (see CRAP design principles)
Headings & Fonts: simple, clear
Margins: jagged or full justification?
* Visual(s) integrated into document
Integrated visually (good use of negative positive space, wrap around text, etc.)
Referenced in text
Titles indicate purpose
Source cited
Option 2 – Poster with explanatory text
Since this is not a design course choose this option only if you are confident that you can effectively:
Apply CRAP principles
Integrate appropriate iconography, font, images for target audience & message
Explain your choices to Noble (i.e. persuade her that this poster is necessary and effective for target audience)
