How would you market a digital health service?

11/29/22, 8:00 PM Case Study - Matthew Price Deploying Digital Health in Mental Health Services: XLST Digital and Connected Health (TUESDAY)…

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Case Study - Matthew Price Deploying Digital Health in Mental Health Services This module presents a number of unique problems for organizations surrounding the deployment digital health technologies. At the end of the day the tools and services created by healthcare organizations need to enter the hands of patients and consumers. A number of the readings begin to address the critical issue how to effectively market digital health services. As we discussed earlier in the course, the ability to effectively engage various populations with in our country through digital health services is profound. To have access technologies present an opportunity to overcome many social and demographic boundaries. In the article I wrote back in 2012 I highlighted a number of domestic policies which seek to increase the use of information technology in our healthcare sector. Policies such as the Health Information Technology for Economic and Clinical Health Tech (HITECH) act have paved the way for contemporary issues such as patient engagement. In addition to the HITECH act programs like Text4Baby have gained wide notoriety. What are their common approaches throughout programs like text for baby which provide a road map of sorts for current and future administrators to adhere to?

The article by Matthew Price presents a number of important key findings. First, mobile devices are becoming increasingly common. Second, the services have the potential to enhance your augments traditional treatments or further facilitate and enhance educational components of traditional care. Further, Price highlights the need to facilitate robust assessments and usability in addition to the outcomes of treatment. While this was discussed at length early in the course, it is important to note that the topic of usability remains a key theme which was also highlighted by Price as a driver of adoption among mental health apps. Price highlights number of unique benefits of mobile devices that are worth directly marketing to patients. He highlights the need to sustain gains in progressafter treatment has ended. It is important to note that this unique component of mobile health technologies is really interdisciplinary. Whether you are a social worker a physical therapist and occupational therapist or an informatics professional, Price highlights the opportunity to extend the clinic beyond the face-to-face interaction. Price also highlights the number of key components of a successful mobile health app. These include elements of technical knowledge, usability testing, and a sound approach to maintaining and updating a mobile app as well. He also highlights issues around security and privacy and furthering an evidence base for connected health technologies.