Business Finance - Operations Management CASE STUDY: MATRICES ASSIGNMENT

Criteria Ratings Points

Mission/Objectives Strategies; New Mission Statement; Existing Business Model

15 to >12 pts

Advanced

• Clearly states the existing mission and objectives. • Thoroughly discusses existing strategies. • Develops and discusses new mission statement. • Creates a new mission statement with the 9 key components. • Includes the number before addressing the component. • Clearly articulates the firm’s business model. • Explicates the value the business model is designed to capture. • Research support was included.

12 to >11 pts

Proficient

• Discusses existing mission and objectives. • Discusses existing strategies. • Begins to develop and discusses new mission statement. • Creates a new mission statement with the 7-8 key components. • Includes the number before addressing the component. • Articulates the firm’s business model. • Discusses the value the business model is designed to capture. • Research support was mostly included.

11 to >0 pts

Developing

• Existing mission and objectives were present. • Discussed existing strategies in a broad manner, details were not included. • Discusses new mission statement. • Creates a new mission statement with the less than 7 key components. • Includes the number before addressing the component. • Broadly discusses the firm’s business model. • Briefly discusses the value the business model is designed to capture. • Research support was minimally included.

0 pts

Not Present

15 pts

SWOT Analysis 30 to >26 pts

Advanced

• Clearly articulates 8-10 items in each section of the SWOT Analysis. • Research support was included for each item listed on the SWOT. • Provides sufficient analysis of the results of the SWOT Analysis section.

26 to >20 pts

Proficient

• Articulates 5-7 items in each section of the SWOT Analysis. • Research support was included for most items listed on the SWOT. • Provides analysis of some of the results of the SWOT Analysis section.

20 to >0 pts

Developing

• Articulates less than 5 items in each section of the SWOT Analysis. • Research support was included for a few of the items listed on the SWOT. • Provides minimal analysis of the results of the SWOT Analysis section.

0 pts

Not Present

30 pts

Case Study: Matrices Grading Rubric | BUSI690_B01_202330

Criteria Ratings Points

TOWS Matrix and Analysis

15 to >13 pts

Advanced

• TOWS matrix is present and items are combined in a clear manner. • There are 2 – 3 items for each section of the TOWS. • Items are explained in the narrative and an explanation is supported by research.

13 to >11 pts

Proficient

• TOWS matrix is present and most items are clearly identified. • There are 1 – 2 items for each section of the TOWS. • Items are explained in the narrative but additional research is needed to support the position taken.

11 to >0 pts

Developing

• TOWS matrix is present but items are not clearly identified. • There is 1 item or less for each section of the TOWS. • Items are not clearly explained and research is not sufficient to support the position taken.

0 pts

Not Present

15 pts

Group Map 11 to >9 pts

Advanced

Group map is present, axis are major factors for this industry or product.

9 to >7 pts

Proficient

Group map is present, the axis are not major factors for this industry or product.

7 to >0 pts

Developing

Group map is present but is missing identifiers or not appropriate for this industry.

0 pts

Not Present

11 pts

Competitive Forces Analysis

20 to >17 pts

Advanced

• Analyzes competitive forces using both PESTLE and Porter’s Five Forces. Research supports the narrative. • Clearly articulates industry knowledge in the description the analysis. • Analysis aligns with the SWOT matrix

17 to >15 pts

Proficient

• Analyzes competitive forces using either the PESTLE and Porter’s Five Forces, but not both. Key factors are not fully supported by research. • Articulates some industry knowledge in the description the analysis. • Analysis mostly aligns with the SWOT matrix

15 to >0 pts

Developing

• Analyzes competitive forces using PESTLE or Porter’s Five Forces but research is weak or missing. • Industry knowledge is not robust in the analysis. • Analysis does not clearly align with the SWOT matrix

0 pts

Not Present

20 pts

Case Study: Matrices Grading Rubric | BUSI690_B01_202330

Criteria Ratings Points

Grammar, Spelling & Format

39 to >32 pts

Advanced

Proper spelling and grammar are used. APA format including a cover page, citations and references are correct. Less than 4 errors were present.

32 to >24 pts

Proficient

Between 4–8 spelling, grammar, format or citation errors are present.

24 to >0 pts

Developing

Between 8–10 spelling, grammar, format or citation errors are present.

0 pts

Not Present

More than 10 spelling, grammar, format, or citation errors are present.

39 pts

Total Points: 130

Case Study: Matrices Grading Rubric | BUSI690_B01_202330