Case Study Matrices Assignment_APA 7th Edition

Criteria Ratings Points

Mission/Objectives Strategies; New Mission Statement; Existing Business Model

15 to >12.0 pts

Advanced

• Articulates existing mission and objectives. • Thoroughly discusses existing strategies. • Develops and discusses new mission statement. • Creates a new mission statement with the 9 key components. • Includes the number before addressing the component. • Clearly articulates the firm’s business model. • Explicates the value the business model is designed to capture.

12 to >11.0 pts

Proficient

• Discusses existing mission and objectives. • Discusses existing strategies. • Begins to develop and discusses new mission statement. • Creates a new mission statement with the 7-8 key components. • Includes the number before addressing the component. • Articulates the firm’s business model. • Discusses the value the business model is designed to capture.

11 to >0.0 pts

Developing

• Existing mission and objectives were present. • Discussed existing strategies in a broad manner, details were not included. • Discusses new mission statement. • Creates a new mission statement with the less than 7 key components. • Includes the number before addressing the component. • Broadly discusses the firm’s business model. • Briefly discusses the value the business model is designed to capture.

0 pts

Not Present

15 pts

SWOT Analysis 30 to >26.0 pts

Advanced

• Clearly articulates SWOT Analysis. • Internal analysis is present and outside research supports the strengths and weaknesses (SW). • External analysis is present and provides sufficient outside research supports the Opportunities and Threats (OT). • Provides sufficient analysis of the results of the SWOT Analysis section.

26 to >20.0 pts

Proficient

• Articulates SWOT Analysis. • SWOT Bivariate Strategy Matrix included with minor errors • Provides good outside research to .corroborate the OT, some details were not included. • Provides analysis of the results of the SWOT Analysis section.

20 to >0.0 pts

Developing

• SWOT Analysis included, analysis needs improvement • IFE Matrix/EFE Matrix, errors were present • SWOT Bivariate Strategy Matrix, errors were present • Provides basic outside research to .corroborate the OT. • Provides basic discussion of the results of the SWOT Analysis section.

0 pts

Not Present

30 pts

Case Study: Matrices Grading Rubric | BUSI690_D04_202140

Criteria Ratings Points

TOWS Matrix and Analysis

15 to >13.0 pts

Advanced

• TOWS matrix is present and items are combined in a clear manner. • There are 2 – 3 items for each section of the TOWS. • Items are explained in the narrative and an explanation is supported by research.

13 to >11.0 pts

Proficient

• TOWS matrix is present and most items are clearly identified. • There are 1 – 2 items for each section of the TOWS. • Items are explained in the narrative but additional research is needed to support the position taken.

11 to >0.0 pts

Developing

• TOWS matrix is present but items are not clearly identified. • There is 1 item or less for each section of the TOWS. • Items are not clearly explained and research is not sufficient to support the position taken.

0 pts

Not Present

15 pts

Group Map 11 to >9.0 pts

Advanced

Group map is present, axis are major factors for this industry or product.

9 to >7.0 pts

Proficient

Group map is present, the axis are not major factors for this industry or product.

7 to >0.0 pts

Developing

Group map is present but is missing identifiers or not appropriate for this industry.

0 pts

Not Present

11 pts

Competitive Forces Analysis

20 to >17.0 pts

Advanced

18 to 20 points • Analyzes competitive forces using both PESTLE and Porter’s Five Forces. Research supports the narrative. • Clearly articulates industry knowledge in the description the analysis. • Analysis aligns with the SWOT matrix

17 to >15.0 pts

Proficient

• Analyzes competitive forces using PESTLE and Porter’s Five Forces, key factors are not fully supported by research. • Articulates industry knowledge in the description the analysis. • Analysis mostly aligns with the SWOT matrix

15 to >0.0 pts

Developing

• Analyzes competitive forces using PESTLE or Porter’s Five Forces but research is weak or missing. • Industry knowledge is not robust in the analysis. • Analysis does not clearly align with the SWOT matrix

0 pts

Not Present

20 pts

Grammar, Spelling & Format

39 to >32.0 pts

Advanced

Proper spelling and grammar are used. APA format including a cover page, citations and references are correct.

32 to >24.0 pts

Proficient

Between 1–4 spelling, grammar, format or citation errors are present.

24 to >0.0 pts

Developing

Between 5–9 spelling, grammar, format or citation errors are present.

0 pts

Not Present

More than 10 spelling, grammar, format, or citation errors are present.

39 pts

Case Study: Matrices Grading Rubric | BUSI690_D04_202140

Criteria Ratings Points

Total Points: 130

Case Study: Matrices Grading Rubric | BUSI690_D04_202140