Fabulous Footwear Case analysis

eTextbook: Organization Theory & Design

else. For example, I sometimes don’t even know there’s a new style in the

works until I get finished samples and photos. No one seems to recognize that

one of the biggest advantages of the Internet is to help stay ahead of changing

styles. I know that Flynn has a good feel for design, and we’re not taking

advantage of his abilities. But I also have information and ideas that could help

this company keep pace with changes and really stand out from the crowd. I

don’t know how long we expect to remain competitive using this cumbersome,

slow-moving process and putting out shoes that are already behind the times.

Questions

1. How would you characterize the structure of Fabulous Footwear? Explain.

2. In what ways is the structure appropriate or inappropriate for frequent changes in

shoe styles? What structure changes would you recommend?

3. If you were the CEO, how would you get employees to use the new information

technology available within Fabulous Footwear?

Page 516 Chapter 12 Workshop. Innovation Climate Case for Analysis. Lamprey, Inc. 